2023解码中国Z世代的香氛经济白皮书

VOGUEBusiness in China has released a new report on the fragrance economy in China, focusing on the Z世代 (Generation Z) market. The report highlights the rapid growth of the fragrance industry in China, with luxury brands such as Chanel, Dior, and Hermes leading the way as必备 accessories for their consumers. The report also examines the rise of niche and independent fragrance brands, as well as the increasing popularity of home fragrances and candles. The report draws on a quantitative survey of 625 Chinese consumers, as well as interviews with industry experts and Z世代 influencers. The report concludes that the fragrance industry in China is poised for significant growth, driven by the preferences and behaviors of the country's young consumers.

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