The Ipsos Holiday Shopping 2022 report reveals mixed emotions among consumers as they approach the holiday season. Despite anxiety about the economy, consumers are eager to celebrate and give gifts. The study, which surveyed 10,000 representative individuals in 12 countries, found that rising prices and delivery delays are concerns for shoppers. However, the report also highlights the holiday spirit and excitement as consumers prepare for in-store and online shopping. The research was conducted using a combination of quantitative surveys and social intelligence gathered through Synthesio. The mood in 2022 can be summarized as anxiety and anticipation.
