Splunk for Customer Experience Analytics is a tool that helps IT organizations improve the customer experience by analyzing customer behavior and identifying opportunities to increase engagement or conversion across end-to-end business processes. John Lewis, a leading UK retailer, used Splunk to gain meaningful business insights and improve its customer experience. Customer experience analytics involves analyzing customer behavior on websites and mobile apps to understand the customer journey and improve engagement. By creating insights, businesses can improve response time for online systems, accelerate business processes, and increase customer loyalty.
