The ZEBRA 15th Annual Global Shopper Study highlights the ongoing disruption in the retail sector, driven by evolving consumer behaviors, technology, and global trends. Shoppers now expect convenience, frictionless experiences, and price sensitivity, leading retailers to embrace unified commerce and blended channel experiences. Despite supply chain issues and inventory challenges, retailers are offering easy returns, quick in-store pickup and delivery options, and alternative pickup and delivery options. Shoppers are also taking advantage of these options and are likely to continue using them. Associates are crucial in bridging the gap between retailers and shoppers, and shoppers now expect a seamless experience across all channels. Retailers must adapt to these changing shopper behaviors and preferences to remain competitive in the market.
