This report from Morning Consult's State of Retail & E-Commerce tracks evolving consumer shopping behaviors and expectations. It finds that growth in e-commerce has normalized and the next phase of growth will require overcoming online and delivery friction. Shoppers are becoming more price-sensitive due to inflation, making it harder for retailers to continue the spending spree. Retailers need to closely monitor their key shopper segments for indications of changing demand and behavior patterns. The report is based on survey interviews with more than 15,000 adults across various countries.
