The report highlights the importance of e-commerce in the CPG industry, as it accounts for the majority of industry growth despite only representing a fifth of all sales. To maintain growth in 2022, brands need to view e-commerce as an extension of their media strategy and optimize the performance of their retailer product pages. This can be achieved through seven basic steps, including recognizing the critical importance of product detail pages on retailer websites and cultivating branded experiences on these pages. By doing so, brands can ensure they are making the most of e-commerce as a growth opportunity in an unpredictable and inflationary market.
