This report focuses on summer snack and drink trends, with a focus on innovative products. The first section discusses drink-mix powders and tabs, while the second section highlights botanically-infused beverages. The third section examines energy bites, using social listening data from Twitter and Instagram posts. The fourth section looks at oat milk lattes, using posts tagged by product type and subtype, medical conditions, ingredients, need states, and associated keywords. The fifth section discusses upscale pop, focusing on consumers who are interested in functional gum and mints. The sixth section examines protein cookies, which are a general population survey, census balanced on age, gender, and geography. Finally, the seventh section looks at trendsetting snacks. Overall, the report highlights the growing trend of wellness-focused products, with consumers looking for products made with real food ingredients and hydration claims.
