This report by YouGov CPG provides insights into the top brands among different generations in the US. The study uses data from over 17 million registered panelists, with over 2 million data variables, to measure brand health and monitor growth. The report highlights the top brands among Gen X, Gen Y, and Gen Z, as well as their media consumption preferences. Key findings include the fact that Gen Z is the most immersed generation, with a high level of interest in brands. The report also provides solutions for companies to improve their brand health and strategy, including YouGov Profiles and YouGov BrandIndex. Overall, the report provides valuable insights for companies looking to understand and engage with different generations of consumers.
