The report highlights the importance of market research in driving experience transformation for organizations in 2022. The COVID-19 pandemic has accelerated digital transformation and shifted consumer behavior, making it crucial for organizations to capture and analyze data to adapt and overcome future challenges. However, many organizations have lost their strategic focus and are left with abundant data without meaning or insights without a purpose. The report provides guidance on how market researchers can be adaptive and seize new opportunities by leveraging technology and strategic planning to lay the foundation for the future.
