This report from GWI explores the habits and preferences of Gen Alpha, the group of children born between 2010 and 2024. The report finds that TikTok's audio and video content is growing rapidly, and that Gen Alpha is more likely to be fans of real-world experiences than online content. The report also notes that parental supervision is becoming less common as kids become more independent, and that Gen Alpha is more interested in sports and music than in traditional school subjects. The report concludes that the future for Gen Alpha is generally positive, with more opportunities for real-life experiences and less time spent online.
