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The 2022 EY Global Technology, Media & Entertainment, and Telecommunications (TMT) team conducted an online survey of over 20,000 households in eight countries to understand changing consumer attitudes towards technology, media, and telecommunications in the home. The survey findings reveal several key insights:

1. The digital household in 2022 is demanding and value conscious. Demand for robust connectivity and winning content remains high, with 60% of households saying their internet connectivity and TV/streaming needs have increased due to the pandemic. Additionally, 43% expect these needs to continue even after the pandemic.
2. Online security and safety are in focus. The pandemic has heightened concerns about online safety, with 70% of households saying they are more concerned about their online privacy and security than they were before the pandemic.
3. Evolving connectivity and content needs are driving change. Consumers are looking for more personalized and convenient experiences, with 58% of households saying they would pay more for a streaming service that offers personalized recommendations.
4. Revisiting customer relationships. The pandemic has led to a shift in consumer behavior, with 45% of households saying they have changed their preferences for how they interact with service providers. Service providers need to adapt to these changes to maintain customer loyalty.

Overall, the survey findings suggest that service providers need to focus on delivering value, improving online security and safety, and providing personalized and convenient experiences to meet the evolving needs of the digital household.