The E-commerce and Consumer Internet sector in India is experiencing rapid digital adoption and the rise of forward-looking entrepreneurs, leading to immense potential for growth in the next three years. The sector is creating new categories of products and services and differentiating existing ones through disruptive use of next-gen technologies. Many more technological innovations and enabling capabilities are likely to emerge, while the ability to connect more people and things and engage them more deeply will continue to expand exponentially. The internet economy has shown its potential to increase productivity growth in various ways, such as increasing competition, making prices more transparent, and broadening markets for buyers and sellers. Private equity and venture capital investments in the sector have grown more than 6x in the last three years, exceeding US$38 billion in 2021. The digital space is breaking new ground and changing the landscape of the sector.
