阿联酋最具价值和最强大品牌50强的2026年度报告（英）2026

UAE502026 The annual report on the most valuable and strongest UAE brands Contents ForewordDavid Haigh, Chairman & CEO, Brand Finance Country Overview Valuation AnalysisMost Valuable UAE Brands 2026 Brand Strength Analysis21 Brand Spotlights duFahad Al Hassawi, CEO MashreqMuna Al Ghurair, Group Head of Marketing & CorporateCommunications Brand Value Ranking (USDm) Methodology Our Services AboutBrand Finance Bridging the gap betweenMarketing and Finance Brand Finance was set up in 1996with the aim of 'bridging the gap betweenmarketingandfinance'.For30years,we Quantifying the We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries, Unique combination The world'sleading brandvaluation Our teams have experienceacross a wide range of disciplinesfrom marketing and market research, Priding ourselveson technical credibility Brand Finance, a chartered accountancyfirmregulatedbytheInstituteofCharteredAccountants in England and Wales, is thefirstbrandvaluationconsultancytojointheInternationalValuationStandardsCouncil. For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com ADNOCremains UAE’smost valuablebrand for eighthyear, tops brand +Banking leads the way as the UAE’sfastest-growing sector with four brandsmaking it to the top 10 +Mashreqenters the top 10 for the firsttime since 2020 +Brand to Watch:RAK Ceramicsgrowsfrom local manufacturer to global name +ADNOC,e&andEmirateslead the chargeas UAE’s strongest brands Foreword This year marks Brand Finance’s 3 0th anniversary. Throughout our history as acompany, there has been one enduring truism: brands operate in a world shapedby continual change. Rapidadvancements in AI,geopolitical fragmentation,economic uncertainty,andrising expectations of corporate behaviour have all placed new pressures Looking back to 1996, the global brand landscape was dominated by traditionalconsumer names. S ince then, the rise of technology and digital services, the move fromproducts to ecosystems, the increasing prominence of B2B brands, and the growth of David HaighChairman & CEO,Brand Finance Today, the commercial contribution of a strong brand is well recognised. I t drivesdemand, supports premium pricing, attracts and retains talent, increases resilienceduring uncertainty, and provides confidence to investors. Despite this awareness,many organisations still struggle to quantify brand value or explain its role in business At Brand Finance, our mission for 3 0 years has been to close that gap. By bringingtogether robust valuation methodologies and in-depth research, we help leadersunderstand the financial impact of their brand and make better-informed decisions. As you explore this year’s findings, Iencourage you to consider how the insightscan support clearer decision-making within your organisation. S trong brands arebuilt through informed choices and consistent investment, and our team is ready CountryOverview CountryOverview Theresultsofthisyear’sUAE50rankingsreflectthecontinued strength and evolution of the country’s leadingbrands.ThetotalvalueoftheUAE’stop50mostvaluablebrandsroseby17%yearonyeartoUSD104.5billion Non-oil sectors now play the leading role in nationaloutput, reflecting the success of long-term efforts to builda more diversified and future-focused economy. At thesame time, the UAE’s push into artificial intelligence, digital Banking is the fastest growing of the three sectors, withcollectivebrandvalueup29%comparedto2025,drivenby digital transformation, stronger customer experienceand more innovative financial services. Telecoms alsorecorded 10% growth from previous year, supported by Oil and gas, banking and telecoms remain the core pillarsof the UAE’s brand landscape, together accounting formore than half of total brand value. Oil and gas brand Of course, the wider regional environment still presentsrisks. Geopolitical tensions continue to add uncertainty,particularlyaroundtravel,logisticsandinvestorsentiment. For a country as globally connected as theUAE, these pressures cannot be ignored. Even so, the UAE This performance is being supported by a resilient economy,withUAEGDPexpectedtogrowbyaround4%to5%in2026,driven largely by non-oil activity as diversification continues Northern Emirates gain ground inUAE brand landscape One of the most notable shifts over the past five years hasbeen the gradual emergence of brands from the NorthernEmirates.In2020,theUAErankingswereoverwhelminglydominated by Dubai and Abu Dhabi, and while that trendstill broadly holds, the landscape is beginning to evolve. A Althoughtheycurrentlyaccountforjust1.6%oftotalbrandvalueacrosstheUAE’stop50,thesebrandscarrysignificantgrowth potential,supported by expandingactivityin sectors