关于加拿大最具价值和最强大品牌100强的2026年度报告（英）2026

Canada1002026 The annual report on the most valuable and strongest Canadian brands TD holds top spotas Canada’s mostvaluable brand amidbroad-based growth +TD Bankremains Canada’s most valuable brandfor fourth consecutive year +Intact Financial: Fastest growing brand more thandoubling in value to C$6 billion +Crown Royalretains the strongest brand title;records BSI of 96/100 with AAA+ rating +Dollaramanamed Brand to Watch as value-drivenspending accelerates +Canadian brands increasingly linking sustainabilityto community and energy transition impact +Expanding beyond banking: Growth pockets in14 out of 20 sectors +Canadaranks 8thin Global Soft Power Index,supported by strong reputation and governance Contents Foreword5Alfred DuPuy, Managing Director, Brand Finance North America Country Overview7 Valuation Analysis8 Most Valuable Canadian Brands 20269Fastest Growing Brand Value:Intact11Brand to Watch:Dollarama16 Brand Strength Analysis13 Sector Analysis16 Sustainability Analysis23 Global Soft Power Index25 Brand Spotlight28 Brand Value Ranking (CADm)31 Methodology33 Our Services39 AboutBrand Finance Bridging the gap betweenMarketing and Finance Brand Finance was set up in 1996 with theaim of 'bridging the gap between marketingand finance'. For more than 25 years, wehave helped companies and organisationsof all types to connect their brands to thebottom line. Quantifying thefinancial value of brands We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries,we publish over 100 reports annually. Unique combinationof expertise The world'sleading brandvaluationconsultancy Our teams have experienceacross a wide range of disciplinesfrom marketing and market research,to brand strategy and visual identity,to tax and accounting. Priding ourselveson technical credibility Brand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council.Our experts crafted standards (ISO 10668and ISO 20671) and our methodology,certified by Austrian Standards, is officiallyapproved by the Marketing AccountabilityStandards Board. For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com Foreword This year marks Brand Finance’s 30thanniversary. Three decades of analyzingmarkets, industries, and brands have shown one consistent truth: brands donot operate in stable environments. They evolve alongside shifting economicconditions, technological disruption, and changing stakeholder expectations. In Canada today, that uncertainty is shaped by a complex global backdrop.Trade relationships are evolving, particularly with the United States, whileinflationary pressures, interest rate adjustments, and shifting consumerexpectations continue to influence business performance. At the sametime, advances in AI and digital transformation are reshaping how Canadianorganizations compete, communicate, and create value. Yet one principleremains constant: strong brands endure and outperform. Alfred DuPuyManaging DirectorBrand Finance,North America Looking back, the global brand landscape was once dominated bytraditional consumer businesses with scale, distribution, and advertisingpower. Today, value creation has broadened. Financial institutions,infrastructure players, and diversified enterprises play a central rolein Canada’s brand ecosystem, while digital capabilities and customerexperience increasingly define competitive advantage. Today, the commercial contribution of brand is widely recognized.Strong brands drive demand, support premium pricing, attract and retaintalent, and provide resilience in times of uncertainty. However, manyorganizations still struggle to quantify brand or clearly link it to financialoutcomes. This often results in a disconnect between marketing ambitionand financial decision-making, limiting long-term investment and growth. At Brand Finance, our mission over the past 30 years has been to bridgethat gap. By combining robust valuation methodologies with in-depth research,we help organizations understand the financial impact of their brands and makemore informed strategic decisions. Whether the objective is strengthening brandperformance, evaluating marketing investment, supporting transactions, oraligning leadership around long-term value creation, our role is to bringclarity to that process. This clarity is particularly important in Canada’s current environment, wheresector performance remains uneven and external pressures continue to shapemarket dynamics. In such conditions, brands become critical differentiators.It enables organizations to maintain customer trust, defend pricing,and compete effectively both domestically and internationally. As you explore this year’s findings, I encourag