科威特最具价值和最强大品牌10强的2026年度报告（英）2026

102026 The annual report on the most valuable and strongest Kuwaiti brands Contents ForewordDavid Haigh, Chairman & CEO, Brand Finance Country Overview Valuation AnalysisMost Valuable Kuwaiti Brands 2026Fastest Growing Brand Value: Brand Strength Analysis21 ZainBader Al-Kharafi, Vice-Chairman & Group CEO Our Services AboutBrand Finance Bridging the gap betweenMarketing and Finance Brand Finance was set up in 1996with the aim of 'bridging the gap betweenmarketing and finance'. For 30 years, we Quantifying the We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries, Unique combination The world'sleading brandvaluationconsultancy Our teams have experienceacross a wide range of disciplinesfrom marketing and market research, Priding ourselveson technical credibility Brand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council. For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com Kuwait’s topbrands in bankingand telecoms +$4.4 billion brand value:KPCremains Kuwait’smost valuable brand for fifth consecutive year +Zainretains its position as Kuwait’s second mostvaluable brand, surpassing the USD4 billion markfor the first time +Kuwait Finance House’s brand value rises32% to $1.7 billion, making it Kuwait’sfastest-growing brand +Zainis the strongest Kuwaiti brand in 2026with a Brand Strength Index of 91/100 Foreword This year marks Brand Finance’s 3 0th anniversary. Throughout our history as acompany, there has been one enduring truism: brands operate in a world shapedby continual change. Rapidadvancements in AI,geopolitical fragmentation,economic uncertainty,andrising expectations of corporate behaviour have all placed new pressures Looking back to 1996, the global brand landscape was dominated by traditionalconsumer names. S ince then, the rise of technology and digital services, the move fromproducts to ecosystems, the increasing prominence of B2B brands, and the growth of David HaighChairman & CEO,Brand Finance Today, the commercial contribution of a strong brand is well recognised. I t drivesdemand, supports premium pricing, attracts and retains talent, increases resilienceduring uncertainty, and provides confidence to investors. D espite this awareness,many organisations still struggle to quantify brand value or explain its role in business At Brand Finance, our mission for 3 0 years has been to close that gap. By bringingtogether robust valuation methodologies and in-depth research, we help leadersunderstand the financial impact of their brand and make better-informed decisions.Whetheryou are looking to strengthen brand performance,evaluate marketing As you explore this year’s findings, Iencourage you to consider how the insightscan support clearer decision-making within your organisation. S trong brands arebuilt through informed choices and consistent investment, and our team is ready CountryOverview CountryOverview The collective brand value of Kuwait’s top 10 brandsstands at USD15.1 billion in 2026, led by the oil & gas,banking,and telecoms sectors,which continue toanchor the country’s brand landscape. As in many Gulfeconomies, these industries remain central to Kuwait’s strong domestic financial activity. The telecoms sectoralso delivered robust performance, rising 16%, supportedby sustained investment in digital connectivity and the Within an increasingly complex geopolitical environment,Kuwait has recently faced security incidents affectingkey infrastructure, including aviation and energy-relatedassets.While these developments introduce short-term uncertainty, particularly around logistics, investorsentiment,and operational continuity,the broader Kuwait’s economic outlook for 2026 signals gradualrecovery, with the International Monetary Fund projectingrealGDP growth of 4%,following an estimated 3%expansionin 2025.The expected improvement islargely supported by the progressive easing of OPEC+ Sectorperformance across Kuwait’s leading brandspresent a mixed picture. The oil & gas sector recorded a 5%decline in total brand value, reflecting the impact of globalenergy market volatility and production management Despite headwinds in the energy sector and a morecomplex external environment, Kuwait’s brand landscaperemains resilient. As the country advances its economicdiversification agenda and strengthens non-oil sectors, ValuationAnalysis +Most Valuable Kuwaiti Brands 2026+Fastest Growing Brand Value: Kuwait Finance House Most ValuableKuwaiti Brands 2026 Forthe fifth consecutive year,Kuwait PetroleumCorporation(KPC) (brand value down 7% to USD4.4 billion)retains its position as the country’s most valuable brand.Despite maintaining its leadership in th