卡塔尔最有价值和最强大品牌10强的2026年度报告（英）2026

Qatar102026 The annual report on the most valuable and strongest Qatari brands Contents Foreword Country Overview Valuation AnalysisMost Valuable Qatari Brands 2026 Brand Strength Analysis Brand SpotlightQNBHeba Al-Tamimi, Senior Executive Vice President, Methodology Our Services AboutBrand Finance Bridging the gap betweenMarketing and Finance Brand Finance was set up in 1996with the aim of 'bridging the gap betweenmarketing and finance'. For 30 years, we Quantifying the We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries, Unique combination The world'sleading brandvaluation Our teams have experienceacross a wide range of disciplinesfrom marketing and market research, Priding ourselves Brand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council. enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com Qatar’s top brandsaccount for $26.6billion in value asgrowth momentum +QNB: Qatar’s most valuable brandfor seven years in a row+Qatar Airwaysbecomes fastest-growingQatari brand, brand value up 34%+Qatar’s strongest brands:QNB,Qatar AirwaysandOoredoolead the pack Foreword This year marks Brand Finance’s 3 0th anniversary. Throughout our history as acompany, there has been one enduring truism: brands operate in a world shapedby continual change. Rapidadvancements in AI,geopolitical fragmentation,economic uncertainty,andrising expectations of corporate behaviour have all placed new pressures Looking back to 1996, the global brand landscape was dominated by traditionalconsumer names. S ince then, the rise of technology and digital services, the move fromproducts to ecosystems, the increasing prominence of B2B brands, and the growth of David HaighChairman & CEO,Brand Finance Today, the commercial contribution of a strong brand is well recognised. I t drivesdemand, supports premium pricing, attracts and retains talent, increases resilienceduring uncertainty, and provides confidence to investors. D espite this awareness,many organisations still struggle to quantify brand value or explain its role in business At Brand Finance, our mission for 3 0 years has been to close that gap. By bringingtogether robust valuation methodologies and in-depth research, we help leadersunderstand the financial impact of their brand and make better-informed decisions.Whetheryou are looking to strengthen brand performance,evaluate marketing As you explore this year’s findings, Iencourage you to consider how the insightscan support clearer decision-making within your organisation. S trong brands arebuilt through informed choices and consistent investment, and our team is ready CountryOverview CountryOverview Qatar’seconomy continues to demonstrate strongmomentum in2026,underpinned bysteady diversificationefforts and sustained investment in future-ready sectors.This year, the total value of Qatar’s 10 most valuable Qatar’s economic outlook strengthens further in 2026,with real GDP growth projected at around 6.1%, drivenby the expansion of LNG production capacity alongsidecontinued progress in non-hydrocarbon sectors suchas financial services, fintech, logistics, healthcare, and At the same time, Qatar is building on its post-World Cuplegacy by expanding its tourism offerings and hosting The banking sector remains the backbone of Qatar’sbrand landscape, accounting for 49% of total brandvalue. Qatari banks continue to benefit from strongdomestic liquidity, resilient asset quality, and ongoingdigital transformation initiatives that enhance customer Amid evolving geopolitical dynamics, the broader regioncontinues to face uncertainty that could influence energymarkets, trade flows, and aviation demand. As one ofthe world’s leading LNG exporters, Qatar occupies astrategically important position in global energy security.Long-termsupply agreements,continued investment Airlines have further strengthened their contribution,now representing 19% of the nation’s total brand value,supported by continued recovery in global travel demandand Qatar’s positioning as a major international transithub. Meanwhile, the oil and gas sector accounts for 17%, With continued momentum across banking, aviation,andenergy,alongside expanding knowledge-basedsectors, Qatar is strengthening a more diversified andresilient economic model, positioning itself for long-term Collectively,these three sectors contribute 85%oftotal brand value, highlighting both Qatar’s traditional ValuationAnalysis +Most Valuable Qatari Brands 2026+Fastest Growing Brand Value: Qatar Airways Most ValuableQatari Brands 2026 bank,underpinned by a customer-centric digitaltransformation strategy and strong ESG integration. Thebank has built a fully omni-channel platform and nowdelivers