2025中国赴中东与北非地区旅游白皮书

Dragon Trail International Introduction: Journey to the Middle East The Middle East and North Africa (MENA) is arguably the most exciting worldregion for the development of China’s outbound tourism right now. Over the TheUAE, Saudi Arabia, Qatar, Egypt, and Moroccowere all on travel websiteMafengwo’s top 20 listofoutboundcountries with increasing demand forChinese New Year2024. At the same time, OTAQunarreportedthat bookingsfor the UAE, Egypt, and Morocco were three times higher than the yearbefore, with a 10-fold increase for Dubai.On online booking platformFliggy,travelorders forEgyptincreased by 15 times year on year.Car rental platform This outstanding market performance shouldn’t come as a surprise. The MENAregion benefits from robust business ties and warm political relations withChina. This supports strong connectivity, and new flight routes continue to be Beneficial visa policies have also been supporting rapid tourism growth to theregion for many years: Morocco and the UAE became visa-free for Chinesetourists in 2016, with Tunisia following in 2017, Qatar in 2018, and Iran in 2019.Oman’s visa-free policy went into effect in 2023, and most other countries in As more MENA countries begin to focus on growing tourism as a key economicsector, they’re recognizing the huge potential from China, and making theChinese market a key focus for their energies and initiatives. One of thebiggest developments over the past several years is Saudi Arabia’s opening Chinese tourists, meanwhile, are looking for exotic landscapes and uniquecultural experiences. They want to explore new destinations, but will prioritizethose that are welcoming and easy to access. With its ancient civilizations,deserts, oases and seas, iconic architecture, and the mysterious allure of the Dragon TrailInternationalChinese Tourism to MENA 2025 White Paper At the same time, there are significant cultural differences, and uncertaintyfrom the Chinese market about safety in the region. We examine these andother concerns in ourtravelersentiment survey from p.42. For a more in-depth,detailed understanding of the Chinese tourist experience, we interviewed Those who know the market best are undoubtedly the Chinese travel trade,and we also surveyed 55 Chinese travel agents currently selling trips to theMENA region (from p.49). Specialists in MENA tourism fromUtourandQtravel, While writing this report, global politics did impact and threaten the stability ofthe region.AlthoughMENA’s popularityand growth are happeningdespiteregional conflicts,they are impacted by it.Flights to Qatar and the UAE werebriefly suspended in June, and Tehran-bound flights were rerouted toMashhad. The war in Gaza has compromised the recovery of Jordan’s While MENA as a whole is developing as a Chinese tourism hotspot, thecountries within the region are diverse and at very different stages when itcomes to welcoming Chinese visitors. The UAE–particularly Dubai–can beconsidered a mature destination market, while Oman has only just started.The UAE, Qatar, andTürkiyebenefit from particularly good and growing flightconnections, while Jordan and Tunisia have no direct flights at all–and We hope that this white paper deepens the understanding of Chinese tourismto the Middle East, and helps in its further development. It has been impressive to watch the market progress over the past decade, and anhonorfor DragonTrail to be part of this development through our work with clients throughoutthe region. We look forward to seeing future growth as Chinesetravelers Contents Country Profiles 1 •Interview: Peggy Li–Dining in DubaiKuwaitBahrainQatarSaudi ArabiaOmanEgyptTunisiaMoroccoJordan11131415172225283235 Chinese Consumers 2 Chinese Traveler SurveyInterview: Elena Chen–Fulfilling a Dream Chinese Travel Trade Travel Trade SurveyInterview: Emily Wen,UtourGroup UAE Alittlesummary/introOverthepastdecade,theUnitedArabEmirateshasseenhugesuccess indevelopingtheChineseinboundmarket,withawinningcombinationofvisa-free entry,strong outreach,and well developed connectivity.ThemostmaturedestinationforChinesetourismintheregion,theUAEattractsaverydiversemarket–frombusinesstravelerstoleisuregroups– ThecountrygotaheadstartonChinesemarketrecoveryin2023,whenitwasincludedonthefirstlistof20countriestowhichChinesetravelagentswereallowedtoselloutboundgroupandpackagetravelpost-pandemic.Andithasn’tshownsignsofslowingdownyet:theUAEwas Dragon TrailInternationalChinese Tourism to MENA 2025 White Paper Arrivals Thanks to a visa-free policy for Chinesetourists starting in 2016 and excellentconnectivity, the UAE is an establishedleading long-haul destination for Post-pandemic recovery got off to agood start and has continued toprogress.ForwardKeys’ data showedthat flight bookings to Dubai fromChina were just 4% behind 2019 levelsby Chinese New Year 2024. The UAEwas the no. 2 long-haul destination The UAE is also a high-growthdestination, listed amongCtrip’stop10 fastest-growing destination