代理商务101

Agentic Commerce 101 What is agentic commerce? Agentic commerce is a new model of online commerce where AI-powered agents can act on behalf of customersduring the shopping process – searching for items, comparing options, and even completing purchases. These AI Different types of agentic commerce: There are various different types of agentic commerce, including: •AI referrals:An agentic platform (e.g. ChatGPT) refers traffic to a merchant site in response to a user’s prompt •AI-assisted shopping:An AI agent handles most of the shopping experience (e.g. browsing, product comparisons,adding to cart), but a user is still present in the process and required to complete the transaction •Fully autonomous agents:An AI agent can autonomously complete the entire shopping experience and What are some live examples of agentic commerce? •With Perplexity Pro, users can leverage an autonomous AI agent to handle the complete shopping experience – •With OpenAI’s Instant Checkout, a user can buy directly from Etsy right in the ChatGPT chat window. Thisleverages OpenAI’sAgentic Commerce Protocol – a standard that enables AI agents, consumers, and businesses Key implications for merchants: •Consumers are searching and discovering products and merchants in new ways •With agentic transactions, AI shopping platforms are becoming intermediaries between merchants and their •The customer data that merchants receive from agentic transactions will be reduced (and likely lower quality)than from typical ecommerce transactions•The ecommerce ecosystem is changing – with new payment protocols, protocols, and platforms, and merchants Next Steps: •Reach out to your Forter contact for an education session on agentic commerce•Leverage Forter’s platform to understand the agentic traffic on your site.•See broader agentic commerce trends at ai.forter.com•Sign up to be a member of our merchant coalition