In today's constantly changing universe, publishers face a range of challenges, including privacy regulations and the "cookie apocalypse." These changes have led to a decline in ad revenue and increased competition on programmatic channels. To address these challenges, publishers are turning to content partnerships as a solution. Content partnerships can help publishers generate revenue, increase engagement, and build trust with their audience. The ecosystem of content partnerships includes a variety of types, such as sponsored content, native advertising, and influencer marketing. To get content partnerships working for them, publishers need to consider factors such as audience targeting, content quality, and measurement.
