2026年度全球酒饮品牌报告
CONTENTS FROMTHEEDITOR 4HOW WE DID IT7BARTENDERS’ CHOICE8Q&A WITH JAMIE LEWIS AND DREWFLEMING OF KIKI LOUNGE10Q&A WITH NATHALIE PARTE OFHAVANA CLUB13GEOGRAPHICAL BREAKDOWN14BRANDS IN COCKTAILS31GIN33RUM34SCOTCH36AMERICAN WHISKEY39IRISH WHISKEY41WORLD WHISKIES42VODKA44SHERRY45COGNAC46BRANDY49PISCO51TEQUILA53MEZCAL54CACHAÇA56LIQUEURS58COCKTAIL BITTERS60VERMOUTH62BEER63CHAMPAGNE64NON ALCOHOLIC SPIRITS66MIXERS68ALL TIME LEAGUES70PERFORMANCE BY GROUP For 17 years rinks nternationalhas produced the Brands Reportand it’s the most authoritative pieceof primary research we conduct.Not only does it provide insightsinto the bestselling brands in the world’sbest bars, it also tells us which brandspeople are specifi cally requesting, whichones bartenders see trending and which arefavoured in specifi c drinks.Th is year Fords Gin is probably the biggest headline having topped theBartenders’ Choice section, which is likewinning the players’ player award in thebartending world. However, despite thesudden rise of Fords, the results over theyears have been consistent, which bringsauthority to the Brands Report. Thisconsistency means that we don’t necessarilywitness wholesale changes year on year,but long-term trends across the almost twodecades of this report.If you’re lucky enough to have the early editions, you’ll notice the premiumisation oftequila, the rise and fall of craft gin and thedevelopment of non-alcoholic spirits. Whoknows what we’ll be witnessing in another17 years, but for sure it’ll be analysed andarchived in the Brands Report. SHAY WATERWORTHEDITOR EDITORIALEditorShay Waterworth PUBLISHER ustin Smith shay.waterworth@drinksint.comWebsite EditorOli Doddoli.dodd@agilemedia.co.ukEditorial ResearcherAngel Ambroseangel.ambrose@drinksint.comProduction EditorJaq Baylesjaq.bayles@drinksint.comReporter & Editorial ResearcherEleanor Yateseleanor.yates@drinksint.com +44 (0)1293 590041justin.smith@drinksint.com ACCOUNTSAnne e O’Connell anne e.oconnell@agilemedia.co.uk DRINKS INTERNATIONALSuite E, KBF House, 55 Victoria Road, DESIGNArt DirectorChristine Freeman Burgess Hill, West Sussex, RH15 9LHT:+44 (0)1293 590040www.drinksint.com christine.freeman@agilemedia.co.ukArt EditorJames Downjames.down@agilemedia.co.uk ADVERTISINGCommercial Director COVER IMAGE:ISTOCK.COM/ YALCINSONAT1 Rob Cullen+44 (0)1293 590043rob.cullen@drinksint.comSenior Account ManagerCarmen Poel Francesch+44 (0)1293 590042carmen.poel@drinksint.com HOWWEDID IT TShay Waterworthhas thebreakdown of how the datais arrived at he Brands Report has beenreleased every January forthe past 16 years and aims toprovide data analytics into thebuying habits of consumersin the world’s best bars. To collect thedata we fi rst curate a sample of industryacclaimed bars from a combination ofTh e Word’s 50 Best Bars and its regionalNorth America and Asia lists. In order toensure the best global coverage, about 5%of the poll were ‘editor’s picks’ – highlyrated bars in regions less represented toassure a truly global data pool reflectiveof the current bar industry. Each year thepanel rotates to ensure a fair and accurateset of results.As part of the survey, we ask each bar owner or head bartender to dig outtheir sales spreadsheets and rank thethree bestselling products in each spiritscategory as well as beer, champagneand mixers. The bestselling list is basedon hard data, while top trending ismore subjective – the brand which isn’tnecessarily shifting big volumes butis seen as in vogue by each bar. Oftenthe brands that fi gure highly in thetrending list move on to the bestsellinglist the following year, as curiosity andexcitement transition to weight of sales.We also ask our poll to declare the house pour in some of the world’sbestselling classic cocktails. Th e drinksare chosen to specifi cally represent majorspirits categories and are generally bighitters in the Cocktail Report’s list of the50 bestselling classic cocktails, due tolaunch in spring. BARTENDERS’CHOICE TIn a Brands Report first, this year’s Bartenders’Choice is straight in at the top of the pile he headline news forthis year’s BrandsReport is the success ofFords gin. Never beforehas a brand debutedin Bartenders’ Choice at the topof the ranking. Despite beingmade in south London, the brandis thriving in the US under theleadership of Brown-Forman,but this latest achievementcan be attributed to its recentengagement in Europe – includingthe opening of a branded Martinibar at its own Thames Distillery.It’s important to note that the Bartenders’ Choice sectionis opinion based rather thandata led. We simply ask eachparticipating bar to list threebrands they’ve enjoyed workingwith the most over the previous12 months. Of the bars polled,Fords was declared a top-threefavourite by 16%, just ahead ofregular member Tanqueray.Diageo’s flagship gin has regulars. Aside from Fords, theother standouts were the debutinclusions of Italian vodkaAltamura and mezcal Th e LostExplorer, two brands whichhave