Drinks International Cocktail Report 2024 Summary
Key Takeaways:
- The Cocktail Report 2024 is based on a poll of the world's best bars conducted in late 2023, focusing on the most popular classic cocktails and spirits.
- Bar Representation: The report includes 100 bars from 38 countries, with Europe (37%) leading, followed by North America (18%), Asia (17%), South America (17%), Africa & Middle East (6%), and Australasia (5%).
- Survey Methodology: Bars are polled for their top-selling classic cocktails, chosen based on frequent appearance on menus, online lists, and books. New entries are added annually as older recipes are rediscovered and new ones gain recognition.
- Creating Classics: Key insights include:
- Inspiration: Most classics emerge spontaneously or for a specific occasion, often inspired by everyday items or moments.
- Simplicity: Simple concoctions with few ingredients are more likely to become classics due to ease of replication and accessibility.
- Legacy Cocktail Creators: Notable creators like Sam Ross (Penicillin and Paper Plane) emphasize the importance of simplicity in crafting timeless cocktails.
Focus Areas:
- Bestselling Classic Cocktails: The report features the most popular classic cocktails globally, analyzed through the lens of their creation and evolution.
- Bestselling Spirits: Lists of the most commonly used spirits in cocktails are provided, highlighting trends and preferences.
- Analysis: Trends in classic cocktails and spirits are discussed, noting shifts in ingredient usage and style popularity.
- Closing Insights: The report concludes with an examination of long-term trends in classic cocktails and spirits, emphasizing the overlap between cocktail styles and spirit preferences.
Methodology Highlights:
- Diverse Sampling: The panel consists of bars recognized in major international and regional awards, ensuring a broad geographic and thematic coverage.
- Editor’s Picks: To fill any gaps, the report includes selections from highly regarded bars in less represented regions.
- Annual Updates: The list of classic cocktails is regularly updated to reflect evolving tastes and rediscovered traditions.
Overall, the report provides a comprehensive look at the global cocktail scene, emphasizing the importance of simplicity, innovation, and tradition in crafting enduring classics.