2025年旅行趋势：美国50岁及以上成年人调查

Table of contents 2025DomesticTravel 2025InternationalTravel Appendix39 Executive summary Travel is expected to be in full-swing in 2025 among adults age 50-plus. –A significant increase in the percentage of adults age 50-plus expecting to travel is observed from 2024 (65%) to 2025 (70%), reflecting an upwardtrend beyond pre-pandemic levels*. •This result may reflect the influence of unanticipated travel experiences in 2024. Notably, for the first time since we begantracking travelamong older adults, the number of trips taken (3.9) has surpassed the average number of trips anticipated (3.6). –In addition, anticipation of international trips has increased from 37% in 2024 to 45% in 2025, though this remains below prepandemic levels of52%. –The desire to travel domestically by plane also appears to be gaining momentum for 2025—up from 38% in 2024 to 46% in 2025, surpassingtraveling by personal vehicle, now at 43%, down from 49% in 2024. Contributing factors appear to be dwindling COVID concernsandreducedinflationary stress. –That said, since cost continues to be the top barrier to travel, it is not surprising travel spend remains steady year over yearat approximately$6800, on average. The majority acknowledge that travel is good for their health. –More specifically, 95% agree travel is good for their mental health, and 85% agree it is good for their physical health. –Therefore, it is not surprising that the primary motivations for travel include spending time with family or friends, gettingaway from everyday normallife, and finding time to relax and rejuvenate. –They anticipate family trips, summer trips, and weekend getaways domestically, while bucket list trips continue to be a top motivator internationally. *Source: GfK MRIDoublebase2019 Report©. Executive summary Adults 50-plus are open to having help planning their trips. Approximately 40% of adult travelers express interest in an organized group trip, with a guided travel tour, of greatest interest(24%). –While most travelers 50-plus are not currently aware of curated trips (60%), once introduced to the concept, 55% express an interest inhaving someone create a personalized itinerary for them. But getting assistance from AI for travel planning is slow to take hold. –The vast majority ofadults 50-plus (98%) acknowledge knowing what AI is. –However, just 8% have used AI to assist them with travel planning in the past, mainly to find deals, accommodations or experiences availableat their destination, with practically all users saying AI was helpful (95%). –However, AI may not yet be mainstream enough for this segment to fully embrace it, as fewer than one in five adults 50-plus express anintention to use itin the near future. –Nonusers express some significant reservations about using AI for travel planning,with data privacy being the main concern (40%). Older adults are engaging in more travel than expected and report asignificant increase in anticipated travel for 2025. While the number of trips taken in 2024 is the highest it has been in 4 years, adults 50-plus remain conservative in theiranticipated number of trips in 2025. Average number of trips anticipated and takenAmong travelers ages 50-plus, 2020–2025 of 50-plus plan on travelingin 2025. 70% (2024: 65%) Percent who anticipate traveling in 2025Among adults ages 50-plus Cost remains the main barrier to travel in 2025; however, reducedfinancial uncertainty over the past two years is likely contributing tothe growing desire to travel. Top barriers to travel, 2022–2025Among travelers ages 50-plus As a result, international travel shows a significant increase for2025, countered by a decrease in domestic travel. However, the number of domestic and international trips being planned remains steadyyear over year. Percent of travelers by anticipated travel destinationsDomestic only,international only,orbothAmong 2025 travelers age 50-plus Travel spend remains steady overall. That said, travel spend significantly increases among adults 70-plus, which may be a result of a significant increase inthe percent who anticipate traveling internationally in 2025 (48%) compared to 2024 (37%). The cost of transportation and accommodations remain key reasonssome travelers will be spending more this year than last year. Though, it is worth noting, the percent citing increased costs has declined year over year, another indication of theeasing of inflationary stress. Percent planning to spendmoreon travel than inthe previous yearAmong travelers ages 50-plus, 2020–2025 Reasons for spendingmoreon travel in 2025Among 2025 travelers ages 50-plus who expect to spend more than in 2024 There are several motivations for making the time to travel, perhapsnone greater than its mental and physical benefits. Top motivations for travel in 2025Among 2025 travelers ages 50-plus 95%of 50-plus Travelersagreethat travel is good for theirmental health 85%of 50-plus Travelersagreethat travel is go