2025年澳大利亚媒体格局报告

Australian MediaLandscape Report About the report04 Snapshot of the media industry06 Snapshot of key findings08 12 Section 1:Work and employment of journalists Current work and employment13 Industry movement18 Pay20 Evaluation of pay26 29 Section 2:Challenges for journalists andthreats to the media Personal challenges30Contents Threats to public interest journalism34 Harassment in the media41 46 Section 3:Generative AI, Large Language Modelsand the media Journalists’ use of generative AI/LargeLanguage Models47 Impact of generative AI/Large LanguageModels on journalists’ speed and efficiency51 Concern about impacts of generativeAI/Large Language Models on the media53 Impact of generative AI/Large LanguageModels on journalists’ employment59 Section 4:Trust, bias, and the future of journalism62 Bias in journalism63 Clashes with editorial direction67 Voicing personal opinions68 Use of alternative publishing platforms69 Social media and fragmentation ofthe media landscape70 Journalists’ perception of trust in the media71 Media and journalism in 202573 Section 5:Journalists’ sources and social media76 Journalists’ story sources77 Press releases79 Reasons not to use a press release80 Journalists’ use of social media platforms81 Changes to journalists’ preferred platformsin 202486 About Medianet89 Welcome to the 2025Australian MediaLandscape Report. challenges, and the impactof new technologies likegenerative AI on journalism. Aboutthereport This report is based on asurvey conducted in January2025 to provide insights intothe work and preferencesof Australian journalists andhelp respond to some of thechallenges they are facing inthe industry. Survey participants wereinvited to enter a draw towin a monetary gift card.Responses were analysedconfidentially, and allidentifying information aboutrespondents was removed tomaintain anonymity. Respondents were invited toparticipate via professionalemail addresses stored inMedianet’s media contactsdatabase. A total of 521journalists participated in theanonymous survey, providingcomprehensive insights intothe impacts of the currentsocial and political climate onmedia content, preferences,decision-making, journalistexperiences, and changes inthe media landscape over thepast few years. The surveyalso explores key factorsdriving these shifts, such asemployment trends, industry Of the 521 respondents,65% worked in digitaljournalism, 50% worked inprint, 20% worked in radio,16% worked in TV and 12%worked in podcasting. The information presentedin this report includesquantitative results, qualitativeinsights and quotes fromrespondents. Quotes wereselected to reflect commonthemes shared among manyof the responses, but they donot necessarily represent theviews of Medianet. Acknowledgement of Country: We acknowledge the Wurundjeri and Boonwurrung people as the TraditionalOwners of the land on which this report was written. We recognise theircontinuing connection to lands, waters and communities and pay our respectto Aboriginal and Torres Strait Islander cultures, and to Elders past, presentand emerging. Media enquiries:Amrita SidhuManaging Director+61 481 177 686asidhu@medianet.com.au ornews@medianet.com.au Respondents521 Thank you for your contributionto this report: •Jack Rozycki•Darla Tejada•Thomas Patenall•Gopika B Nair•Mercedes Carrin•Yang Zhou•Antony Phillips•Phil McLean•Tim Mansour•All respondents of thesurveyfor sharing their views aboutthe industry. Please note:This survey is intended toprovide a snapshot of the experiencesof journalists, not a comprehensivestudy into the state of the mediaindustry. Responses received maynot fully reflect an accurate sample ofAustralian journalists. Percentages were rounded to thenearest whole number. Where thesedo not add up to 100, this is due torespondents being able to selectmore than one answer to the questionor rounding. Snapshot of themedia industry Demographics Snapshot ofkey findings Salary of more than $100,000+ p.a. Employment and work 23%of female journalists The most commonpay bracket was$80,000 to $99,999per year 38%of male journalists Thirty-eight percent of male journalists who disclosedtheir pay received a salary of more than $100,000 in2024, compared to 23% of female journalists. TV remained the highest paid sector, with almost half(44%) of all journalists working in TV receiving morethan $100,000 per year. This was followed by podcasting (31%), digital (30%),radio (29%) and print (26%). Money was themost common‘greatest challenge’experienced byjournalists in 2024. 66%Felt underpaid34%Did not feel underpaid 88% 88%receive pressreleases directlyfrom PR contacts Industry and professional contacts remained the topstory source for 88% of journalists. Most journalists (88%) who usepress releases said their PRcontacts email them directly withpress releases. Press releases were the secondmost commonly used storysource, used by83% of journalists. Facebook remained