2025营销人工智能现状报告

Presented by Marketing AI Institute and SmarterX TABLE OF CONTENTS ▶Executive Summary...................................................................................................................................................4▶Methodology............................................................................................................................................................7▶How AI Powered This Year’s Report............................................................................................................................8▶The Respondents.......................................................................................................................................................9▶Key Findings...........................................................................................................................................................14◾How Do Marketers Understand and Adopt AI?..........................................................................................................15◾How Important Is AI to Their Marketing in the Next Year?............................................................................................16◾Which Stage of AI Transformation Are They In?..........................................................................................................17◾What Is Their Role in Buying Marketing Technology?..................................................................................................18◾What Is Their Confidence in Evaluating AI?................................................................................................................19◾What Are They Trying to Achieve with AI?.................................................................................................................20◾What Barriers to AI Adoption Do They Face?.............................................................................................................21◾Who Owns Marketing AI in Their Company?.............................................................................................................23◾Which Generative AI Tools Does Their Company Provide?..........................................................................................24◾Does Their Company Offer Any AI Education and Training?.........................................................................................25◾Does Their Company Train Them on Prompting?........................................................................................................27◾Does Their Company Have Generative AI Policies?....................................................................................................28◾Does Their Company Have an AI Ethics Policy?..........................................................................................................29◾Does Their Company Have an AI Council?................................................................................................................30◾Does Their Marketing Team Have an AI Roadmap or Strategy?....................................................................................31◾How Do They Feel About AI’s Impact?......................................................................................................................32◾How Do They Think AI Will Impact Marketing Jobs?....................................................................................................33◾How Concerned Are They About AI’s Impact on Their Job?.........................................................................................34◾What’s Their Biggest Struggle with AI?.....................................................................................................................35◾What Are Their Top Concerns About AI?...................................................................................................................36◾What Are They Most Excited About When It Comes to AI?..........................................................................................37◾Do They Have a Favorite AI Tool?.............................................................................................................................38◾What AI Trends Do They Think Will Matter Most in the Next Year?................................................................................39▶Final Thoughts.........................................................................................................................................................40 Saying the Quiet Part Out Loud A Letter from Paul Roetzer | Founder & CEO, Marketing AI Institute Shopify CEO Tobi Lütke has made waves for a leakedmemo mandating that staff prove that AI can’t do ajob before hiring for it, a perspective you can bet everysingle AI-forward executive will follow from now on.And in my own conversations with executives at someof the world’s top firms, the topic of AI’s impendingimpact on the current workfor