How Dealroom transformed the wayhow London & Partners positionedLondon as global leader in tech andhelped attract $135B in internationaltech investments in the last decade. SITUATION London & Partners (L&P) the official promotional company for London. The main goal is to promotethe city as a global hub for technology and innovation. Effectively tracking trends, supporting claimswith real-time data, and engaging with global stakeholders at scale was a growing challenge. 2Use data to tell Londonʼs growth story, highlightingmilestones such as record-breaking venture capitalinvestment inclimate tech startups in 2023andLondon leading Europe in international techinvestment over the past decade. SOLUTION: L&P adopted Dealroom as a strategic partner toaggregate, analyze, and present real-time data onLondonʼs tech ecosystem. Dealroomʼs platformallowed L&P to: 1 Monitor Londonʼs tech ecosystem in real time,tracking startup growth, funding rounds, andemerging sectors. 3Identify promising startups to include in trademissions and international delegations, advancingL&Pʼs business development goals. “Dealroom is a trusted partner for us,helping us to produce compelling techtrend reports and identify futureforeign direct investmentopportunities. We continue to workwith the Dealroom team on a numberof reports and data-led PR stories. They are always enthusiastic,collaborative and knowledgeable, witha forensic attention to detail pairedwith the creativity required to uncoverunique insights.” Steven Spires,Senior Insight Manager -London & Partners Snapshot of Londonʼstech ecosystem sinceworking withDealroom in 2021. 70k+companies tracked and10k+ with funding. 56%growth in enterprisevalue since launch. 7memployees increasedfrom 5.1M to 7M. datacommons.dealroom.co/dashboard CUSTOMER SUCCESS STORY CASE STUDY Dealroom data has strengthenedL&Pʼs ability to promote Londonʼsachievements as a global tech huband have a major impact on theirmission. IMPACT: $1.9B In 2023, climate tech startups in Londonraised a record $1.9 billion in venture capitalfunding, showcasing the cityʼs leading role insustainable innovation. Secure global media coverage and effectivelypromote Londonʼs role in driving the future oftechnology with data coverage. $135B London attracted $135 billion in internationaltech investment, cementing its status asEuropeʼs top destination for global techcapital. Using Dealroom, L&P tracks critical metricsacross Londonʼs startup ecosystem, includinginvestment trends, startup performance, globalcomparisons, & more. Through its partnership with Dealroom, London & Partnershas positioned London as a global thought leader throughits data-driven approach, reinforcing Londonʼs role as aleading force in global innovation. datacommons.dealroom.co/dashboard