中型零售商如何通过配送推动电子商务的成功

Agile, reliable, and a delivery & experience managementplatform for growth: why ambitious mid-size businesses Introduction: Tailored insight for mid-market businesses nShift has specific capabilities for retailers shipping between 10,000 andone million parcels every year. These retailers make up a large proportion This guide is intended to help these businesses evaluate the best delivery •Help them grow revenues •Deliver the best customer experience •Enable them to make the best use of data •Benefit from regular new innovations and integrations with other Delivery management is about much more than ensuring that the rightgoods reach the right customer on time, though that can be complicated Done well, delivery management can be the difference between a poorone-off buying experience and a life-long customer relationship. Many In doing so, they miss considerable opportunities, to make deliveries a Retailers struggle to differentiate, retain customers, and control costs, By combining effective delivery management, with an outstandingcustomer experience, retailers can differentiate through deliveries. nShift DMXM can not only enable retailers to keep up with customer The experience era Over the years, mid-market ecommerce andomnichannel retailers have invested heavily ina variety of technologies. These help acquire But what happens after the customer clicks“buy” often determines whether they will buyagain or go elsewhere. The manner, speed, and Half (53%) of consumers abandon the purchasingprocess due to excessively long shipping times.1Out of online shoppers, 85% say that a bad For growing retailers to gain their share of thisgrowing ecommerce market, they will need theability to handle ever greater volumes of parcels A joined-up delivery experience drivesecommerce success. Delivery & experiencemanagement can improve customer choice, “Delivery & experiencemanagement (DMXM) canimprove customer choice,convert more returns into The “beating heart” of ecommerce In their efforts to win over customers andoutshine their competitors, mid-market retailersmust continually invest in all areas of their It is logical for them to opt to build certainsystems for themselves. This could be to savemoney. Or the business could conclude its Delivery management might seem like a primecandidate for in-house development: superficially,its function is merely to ensure that labels are Yet that overlooks the potential of how delivery •Build and strengthen the customer experience •Promote growth •Make best use of valuable customer data Be ready to update as future innovations DMXM can drive loyalty, increase revenues, andunlock novel business models, such as onlinemarketplaces or reselling used or “preloved” Here are six advantages that specificallydeveloped DMXM solutions can have over Compared with smaller businesses, mid-marketretailers typically have more resources, and arebetter placed to scale – whether in their home Managed carrier libraries automate this process.If a retailer wishes to support a particular carrieror mode of delivery, they can simply select it Often one of the key challenges of expanding intonew markets is having the capability to deliver nShift offers growing retailers a managed libraryof 1000+ carriers, right out of the box. With thatcomes the ability automatically to book and print A strong global delivery footprint isn’t purely aquestion of logistics though. Offering customersthe right range of delivery options at checkout can That means easier international expansion, andmore choices for customers, wherever they may The question for retailers is how best to makethe carrier connections they need to grow their Building customer loyalty, reducing costs andenabling growth hinges on deep connectivitybetween the retailer and the carriers theretailer wants to use. Those connections enable Harvey Nichols’ investment in nShift pays foritself in less than six months Many delivery management systems - includingin-house ones - depend on retailers buildingthose connections by themselves, or hiring an Switching to nShift’s multicarrier shippingplatform helped instantly reduce costs andimprove the customer experience.“We have seen If carriers then extend their offer into newareas – for example offering zero-emissionsdelivery vehicles, or PUDO (pick-up and drop-off James Henry, Head of Multichannel Operations A flexible platform forthe long-term Mid-market retailers seek flexible deliverymanagement solutions that can adapt to their •Expanding into new overseas markets •Integrating their ecommerce and in-storecapabilities, such as “click and collect” and •Adopting novel retail business models, suchas reselling vintage, “preloved”, or recycled •Developing new approaches to buildingcustomer loyalty, for example using delivery At the same time, they need to be sure everyaspect of their operations runs as smoothlyas possible – from the customer journey to Few mid-market busine