2024年欧洲旅游业——趋势与前景（2024年第三季度）

Quarterly Report Q3/2024 European Tourism:Trends & Prospects A report produced forthe European Travel Commission Brussels, October 2024 European Tourism: Trends & Prospects (Q3/2024) All rights reserved. The contents of this report may be quoted, provided the source is given accurately and clearly.Distribution or reproduction in full is permitted for own or internal use only. While we encourage distribution via The designations employed and the presentation of material in this publication do not imply the expression of any Data sources: This report includes data from theTourMIS database,STR,IATA,Eurocontrol,UN Tourism,LighthouseandMMGY TCI Research. Economic analysis and forecasts are provided byTourism Economicsand are forinterpretation by users according to their needs. Published by the European Travel CommissionRue du Marché aux Herbes, 61,1000 Brussels, Belgium Website:www.etc-corporate.orgEmail:info@visiteurope.comISSN No: 2034-9297 This report was compiled and edited by: Tourism Economics (an Oxford Economics Company) on behalf of the ETC Market Intelligence Group. Cover:Casino Building, Constanta, RomaniaImage ID:2002730879Copyright:N.M. Bear Foreword European tourism is expected to continue its growth trajectory for the remainder of 2024 as most destinationscontinue to surpass 2019 levels of foreign tourist arrivals. We are still not seeing full pre-pandemic recovery, asdestinations in Northern, Central and Eastern Europe are still lagging due to Russia’s war in Ukraine. People continueto prioritise travel, despite the increasing cost of their trips. In response to the surge in travel costs and widermacroeconomic challenges, consumers will seek value for money. Furthermore, latest data from Tourism Economicssuggests that tourists are expected to spend 10.3% more across Europe in 2024 compared to 2023. A positive travel Downside risks to Europe’s continued recovery were apparent this summer, including economic pressures (e.g.inflation, skyrocketing transport and accommodation costs), geopolitical conflicts and aviation strikes. There werehigh expectations for the revival of Chinese outbound travel, but recovery from this market has been slower thananticipated. Nevertheless, the upcoming October Golden Week should showcase Chinese travel enthusiasm. ETC’slatestLong-haul Travel Barometerreports a significant year-on-year increase in Chinese travel intentions, with 83% This year’s peak summer season has been marked by a wave of protests in some of Europe’s tourism hotspots withlocals voicing their concerns over the negative impacts of mass tourism. In response, we have witnessed severaldestinations taking proactive actions to mitigate the negative effects of mass tourism. Strategies include limiting thenumber of visitors at certain sites during peak hours, promoting off-season travel and lesser-known destinations.Additionally, other countries are levying taxes on tourists to better manage the burden of increased traffic at somelocations. While this summer in Europe has seen substantial growth in tourism volumes, it becomes increasingly Jennifer IduhHead of Research & Insights European tourism:Trends & prospects(Q3/2024) Table of contents Executive summary........................................................................................................................................................ 61.Tourism Performance Summary 2024................................................................................................................. 92.Global Tourism Forecast Summary................................................................................................................... 133.Recent industry performance............................................................................................................................. 143.1 Air transport.......................................................................................................................................................... 143.2 Accommodation ................................................................................................................................................... 164.Key themes........................................................................................................................................................... 204.1 Special focus: Overtourism rising across areas of Europe .................................................................................. 204.2 The value of European tourism............................................................................................................................ 224.3 Risks ...................................................................................................................................................................... 245.European travel sentiment tracker..................................................................................................................... 25