通过医疗技术市场研究中的图表审计解锁战略洞察力

Unlocking Strategic InsightsThrough Chart Audits in Elevate your decision-making ANN MAYER, PHD, Sr. Principal, U.S. MedTech Primary Intelligence Lead, IQVIACLAUDIA OSAFO-ATTA, MMR, Principal, U.S. MedTech Primary Intelligence, IQVIAMEHAR AMENA,Sr. Consultant, U.S. MedTech Primary Intelligence, IQVIA Table of contents Introduction2Why rely on chart audits?2What are the strategic applications of chart audit studies in market research?3IQVIA MedTech’s approach in conducting a chart audit study5Why should you use a chart audit?7Important considerations: data privacy and compliance9Conclusion: Turning real-world data into strategic advantage12About the authors13 Introduction Market research in healthcare often requires precise, detailed insights into treatment patterns, physicianbehaviors, and patient outcomes. Traditional methods such as surveys and interviews can be limited by recall bias Chart audits involve a systematic review of patient medical records, either in the form of electronic health records(EHRs) or paper charts to verify that patient data is accurate, complete, and compliant with a healthcare practice’sdocumentation, medical coding, and billing. In chart audits, healthcare professionals (HCPs) such as physicians Why rely on chart audits? Because real-world data matters. Chart audit studies are a highly effective method for capturing real-world data on physician prescribing habits, patientdemographics, and treatment outcomes. Unlike self-reported data, chart audits offer a structured and objective This white paper explores the methodology, practical applications, and strategic benefits of chart audit studies inmarket research in MedTech. It also outlines key considerations and demonstrates how insights from chart audits can What are the strategic applications of chart audit studies in Chart audit studies are a versatile tool that support decision-making across Marketing, Insights, Strategy, and Clinicalfunctions. By offering a window into real-world clinical practice, they help uncover treatment patterns, identify unmet Mapping treatment pathways Evaluating treatment effectiveness Assess real-world outcomes documented in medicalrecords to evaluate therapy performance and identify Analyze how treatments are initiated, adjusted, ordiscontinued to understand physician decision-making Identifying unmet needs and Segmenting and targeting Reveal gaps in care such as diagnostic delays or limitedtreatment options to inform product development andmarket expansion. They highlight areas where new Identify which patient groups are most relevantfor a therapy, enabling more precise targeting Supporting post-market Estimating market size and Use treatment frequency and patterns to estimatemarket size, track shifts over time, and benchmark Collect ongoing data on product performance andsafety in real-world settings to support post-market Benchmarking and Compare clinical practices and outcomes againstinternal standards or peer institutions to identify Application – Evaluating Treatment Effectiveness and Patient Outcomes Evaluating the performance of wound care products to ensure regulatory compliance, support A global MedTech company aimed to collect clinical and efficacy data on theirwound care product and competitors, focusing on chronic wounds such asvenous leg ulcers, diabetic foot ulcers, and pressure ulcers in outpatient IQVIA conducted interviews with 200 wound care professionals, collectingfeedback through Patient Record Forms. The data was analyzed andsummarized in a PowerPoint report featuring an executive overview, product The project helped the customer meet regulatory requirements underthe German Medicinal Product Directive while providing valuable insightsinto product performance, safety, and patient satisfaction. Real-world Why should you use a chart audit? Chart audit studies are a powerful method for generating high-quality real-world clinical data that supports strategicdecision-making. They offer three core advantages that make them especially valuable in MedTech market research: Comprehensive insights across Accurate and reliable data Real-world clinical relevance Chart audits draw directly frompatient records, minimizing recallbias and self-reporting errors. This Chart audits reflect how care isdelivered in everyday practice,offering insights that are more These studies capture a widerange of data points, includingpatient demographics, treatmentdetails, and outcomes across Application – Identifying unmet needs and growth opportunities Identifying a tailored product solution to address unmet needs in lactate monitoring practices and A global medical products company sought to better understand currentlactate monitoring practices, relevant patient populations, and unmetclinical and operational needs. The goal was to identify a product solution IQVIA conducted a comprehensive market research study using Charge DataMaster to assess lactate monitoring us