2024年消费电子品牌电商趋势报告

Consumer Electronics Industry Overview

• Online Research: 65% of customers in the consumer electronics category research and evaluate products online before purchasing, a phenomenon known as ROPO (Research Online, Purchase Offline).
• In-Store Purchasing: 33% of shoppers end up not making an in-store purchase due to bad or misleading information from where-to-buy solutions, highlighting the importance of accurate and reliable information.
• Online Sales: 50% of Consumer Electronics products purchased online are bought at Amazon.

Challenges Faced by Consumer Electronics Brands Without MikMak

• Disjointed Path to Purchase: ROPO shoppers need a clear path to purchase from their preferred retailers.
• Lost Sales Due to Bad Inventory Data: Consumers researching online or in-store deserve confidence that the exact model they are looking for is available.
• Lack of Visibility into Retail Media Performance: Brands lack visibility into the performance of retail media networks, hindering effective marketing strategies.
• Time-Consuming Implementation Process: Slow implementations and constant monitoring distract from brand goals.

MikMak Solutions for Consumer Electronics

• Commerce Enablement: MikMak provides eCommerce enablement and analytics software to convert global customers.
• Omnichannel Measurement: MikMak Insights offers comprehensive measurement of the omnichannel outcome of consumer interactions.
• Retailer Network: MikMak’s global retailer network includes over 7,000 retailers across 100+ countries, providing first-party consumer insights.
• Conversion at Every Touchpoint: MikMak Commerce shortens the consumer path to purchase from anywhere, enabling faster and smoother transactions both online and in-store.

MikMak Commerce

• Enable Commerce: MikMak Commerce helps consumers find and buy products faster, integrating seamlessly across all media and brand websites.
• Retail Media Integration: Provides a seamless path to purchase directly where consumers conduct their research, optimizing since-click experiences and capturing valuable 1P consumer behavior.
• Omnichannel Checkout Options: Offers shoppers omnichannel checkout options through the largest online and in-store retailer network.

MikMak Insights

• Granular Data: Offers industry-leading, granular data to better understand consumer behavior across platforms, retailers, and media campaigns.
• Attributable Sales Data: Features longer attribution windows and offline purchase intent metrics.
• Offline Purchase Intent Metrics: Tracks clicks on maps, addresses, and other indicators of an online shopper’s interest in making a purchase offline.
• Seamless Data Export: Allows integration into analytics platforms like GA, Google Data Studio, Datorama, and various data lakes.

Use Cases and Case Studies

• International Expansion: A leading consumer electronics brand successfully launched MikMak multi-retailer eCommerce experiences in Germany, engaging over 27,000 shoppers in a single week.
• Make Your Products Discoverable: Partnering with retailers like Amazon to ensure products are discoverable and accessible to consumers, protecting sales and driving loyalty.

Conclusion

MikMak offers a comprehensive solution to address the challenges faced by consumer electronics brands in the digital age. By enabling seamless commerce across multiple channels and providing detailed analytics, MikMak helps brands enhance customer experiences and drive sales.