进军中国跨境电子商务市场（英）

进入跨境 电子商务在中国 本文件提供的信息不构成法律和/或商业建议；相反，此处包含的信息仅用于一般参考目的。读者应咨询其自己的顾问以获取关于本文件中提及的任何特定事项或主题的建议。本文件的内容按“原样”提供；联邦快递不对herein所列信息的时效性、准确性和/或充分性作出任何保证，并且不对任何人因依赖此类信息而采取或不采取任何行动所承担任何责任。明确声明，基于本文件内容采取或不采取任何行动的所有责任在此予以免除。 ······························································································································································· ··················································································· 第前言1节04：中国的电子商务和跨境电子商务05 1.1中国跨境电子商务现状······························································································································································································ ········································································································································································································································ ········································································································································································································································ ········································································································································································································································ ········································································································································································································································ ········································································································································································································································ ······························································································································································· ········································································································································································································································ ········································································································································································································································ ······································································································································································································································································································································ 第2部分：销售渠道和平台入门 1关2键要点11 2.1中国跨境电子商务平台类型····················································································································································································· ·····························12 2.2主要的跨境电子商务平台························································································································································································· ·························15 2.3如何选择合适的平台起步························································································································································································· ·························18 ·····························19 ·2·.·4··开···始··销···售···前··的···关··键···考···虑··因···素·················································································································································································································································································································· ······················ 关键要点20 02 ················································································································ 第3部分：建筑需求和转换销售21 3.1中消跨境购物行为分析····························································································································································································· ··············································22 3.2品牌如何满足消费者的期望？·················································································································································································· ······························24 3.3重要中国传统节日及关键购物活动··········································································································································································· ·····································25 3.4数字营销渠道············································································································································································································ ···········