改善城市发展中的社会成果：从业者指南（英）2024

Improving Social Outcomes in Urban Development: A Playbook for Practitioners

Foreword

In January 2023, the World Economic Forum and Avison Young launched the Davos Baukultur Alliance to promote sustainable, inclusive, and vibrant communities. The Alliance aims to address critical societal risks such as the cost-of-living crisis, climate-related pressures, and social cohesion erosion. To achieve these goals, the World Economic Forum and Avison Young collaborated to develop the Social Value Playbook, which offers six principles to guide stakeholders in creating social value in urban development.

Executive Summary

The Social Value Playbook aims to address the systemic challenges in social value creation within large-scale urban development projects. It outlines six key principles:

1. Foster Local Ecosystems to Drive Urban Development

   • Generate a broader coalition of local stakeholders beyond formal public-private partnerships.
   • Provide a foundation for effective collaboration based on a shared vision.

2. Balance Certainty and Flexibility

   • Ensure investors and developers have a degree of certainty to evaluate financial and regulatory risks.
   • Maintain flexibility to adapt to social changes.

3. Build Social Value Outcomes into Project Design

   • Use co-design principles for meaningful and continuous community engagement.
   • Define clear, realistic, and deliverable outcome objectives.

4. Prioritize Social Value When Selecting Partners and Responding to Requests for Proposals (RFPs)

   • Align project setup with social value objectives.
   • Prioritize core objectives in selection criteria and contract documents.

5. Monitor and Manage Alignment with Social Outcome Objectives

   • Define objectives, key performance indicators (KPIs), and metrics.
   • Create a robust framework for decision-making.

6. Embed Social Value in Ongoing Stewardship

   • Establish a sturdy foundation for long-term stewardship.
   • Use tools like community charters for ongoing management and oversight.

Introduction to Social Value in Urban Development

Social value in urban development is highly specific to the place and people involved. It focuses on improving quality of life through a balance of social, economic, and environmental needs. Social value is defined as the cumulative benefit of all social impacts from the built environment, measured through financial and non-financial metrics. Projects can impact people differently, such as improving social networks, providing green spaces, or creating employment opportunities. Project teams must first define what social value means for their specific project.

Key Principles of the Social Value Playbook

1. Foster Local Ecosystems to Drive Urban Development

   • Generate a broader coalition of local stakeholders.
   • Provide a foundation for effective collaboration based on a shared vision.

2. Balance Certainty and Flexibility

   • Ensure a degree of certainty for investors and developers.
   • Maintain flexibility to adapt to social changes.

3. Build Social Value Outcomes into Project Design

   • Use co-design principles for continuous community engagement.
   • Define clear, realistic, and deliverable outcome objectives.

4. Prioritize Social Value When Selecting Partners and Responding to Requests for Proposals (RFPs)

   • Align project setup with social value objectives.
   • Prioritize core objectives in selection criteria and contract documents.

5. Monitor and Manage Alignment with Social Outcome Objectives

   • Define objectives, KPIs, and metrics.
   • Create a robust framework for decision-making.

6. Embed Social Value in Ongoing Stewardship

   • Establish a sturdy foundation for long-term stewardship.
   • Use tools like community charters for ongoing management and oversight.

The Social Value Playbook aims to help the public and private sectors collaboratively achieve social impact goals in urban development and regeneration projects.