2021世界旅游联盟-旅游助力乡村振兴案例

前言 世界旅游联盟自成立以来，以“旅游让世界和生活更美好”为宗旨，以“旅游促进和平、旅游促进发展、旅游促进减贫”为使命。2018—2020年，世界旅游联盟连续三年联合世界银行和中国国际扶贫中心共同发布《世界旅游联盟旅游减贫案例》，并以此为蓝本，拍摄了两季共8集旅游减贫案例微纪录《旅游让世界和生活更美好》，获得了业内和社会的广泛关注和高度评价。同时，世界旅游联盟也在旅游减贫理论研究、经验宣传等方面开展了一系列实践活动和国际交流活动，向国际社会展示了旅游减贫事业的重要经验和巨大成就。 2021年是中国巩固拓展脱贫攻坚成果同乡村振兴有效衔接的起步之年，值此之际，世界旅游联盟联合世界银行和中国国际扶贫中心开启旅游助力乡村振兴新篇章，共同发布《2021世界旅游联盟——旅游助力乡村振兴案例》。通过世界旅游联盟会员单位、中国文化和旅游部、国家乡村振兴局、各省级文化和旅游部门等，多渠道广泛征集相关案例。根据可量化的效果、创新性、可复制性、积极的社会影响、可持续性和提交材料质量等标准，最终确定50个典型案例。经中国文化和旅游部推荐，本书被列入纪念中华人民共和国恢复联合国合法席位50周年配套活动之一。 在经济社会发展的历史进程中，加快推进乡村振兴任重而道远，世界旅游联盟将继续发挥国际平台作用，汇集全球会员力量以及世界范围内的合作者，推动国际社会关注旅游助力乡村振兴及相关社会公益事业，为实现“旅游让世界和生活更美好”的宗旨而不断前行。 Preface Sinceitsestablishment,theWorldTourismAlliance(WTA)hassteadfastlyuphelditsmissionfor“BetterTourism,BetterLife,BetterWorld”anditsvisionof“promotingpeace,developmentandpovertyalleviation”throughtourism.Forthreeconsecutiveyears—from2018to2020—theWTAworkedtogetherwiththeWorldBank(WB)andtheInternationalPovertyReductionCenterinChina(IPRCC)toreleasetheresultsoftheWTABestPracticesinPovertyAlleviationthroughTourism.Atotalofeightepisodesinatwo-seriesmicro-documentaryonpovertyalleviationthroughtourismwerefilmedbasedonthesepractices.Theywerescreenedinternationallyandwerewidelyacclaimedanduniformlylaudedfortheirpowerfulimageryandinspiringmessageofhowtourismcanimprovethelivesofpeople. ThisyearmarksthestartoftheconsolidationoftheresultsofChina’spovertyalleviationandruralrevitalizationprogramsandtheirinextricablelink.IncommemorationofthisimportantmilestoneandincooperationwiththeWBandIPRCC,theWTAisreleasingtheWTABestPracticesofRuralRevitalizationthroughTourism2021.Curatedfromvarioussources,includingWTA’smemberunits,theMinistryofCultureandTourismofthePeople’sRepublicofChina,theNationalAdministrationforRuralRevitalizationandprovincialcultureandtourismdepartments,thisbookisacompilationof50casesthathavemetthecriteriaofquantifiableresults,innovation,reproducibility,positivesocialimpact,sustainabilityandqualityofsubmittedmaterials.WiththerecommendationbytheMinistryofCultureandTourismofthePeople’sRepublicofChina,thisbookisoneofthesupportingactivitiestocommemoratethe50thAnniversaryoftheRestorationoftheLawfulSeatofthePeople’sRepublicofChinaintheUnitedNations. Althoughmuchprogresshasbeenmade,ruralrevitalizationisanongoingprocesswhosesocialandeconomicdevelopmentcontinuestoevolveandexpand.Asaninternationalplatform,theWTAwillcontinuetoengageandrallyitsglobalmembersandpartnerstothisimportantcause.Inkeepingwithitsmission,WTAiscommittedtobealeadingvoiceinadvancingruralrevitalizationandpublicwelfareinitiativesfora“BetterTourism,BetterLife,BetterWorld.” 008/ 014/ 022/ 031/ 039/ 047/ 057/ 064/ 071/ 079/ 089/ /Contents 目录 浙江金华市武义县柳城畲族镇梁家山村：民宿经济助力乡村振兴 LiangjiashanVillage,LiuchengSheNationalityTown,WuyiCounty,JinhuaCity,ZhejiangProvince:B&BEconomyBoostsRuralRevitalization 福建福州市连江县苔菉镇茭南村：平流尾地质公园旅游开发助力传统渔业转型 JiaonanVillage,TailuTown,LianjiangCounty,FuzhouCity,FujianProvince:TourismDevelopmentofPingliuweiGeoparkHelpsTransformTraditionalFisheries 青海西宁市大通回族土族自治县朔北藏族乡边麻沟村：景区先行助力美丽乡村建设 BianmagouVillage,ShuobeiTibetanEthnicTownship,DatongHuiandTuAutonomousCounty,XiningCity,QinghaiProvince: ScenicAreaDevelopmentDrivesBeautifulVillageConstruction 山西临汾市乡宁县关王庙乡云丘山村：云丘山景区农旅融合带村脱贫模式 MountYunVillage,GuanwangmiaoTownship,XiangningCounty,LinfenCity,ShanxiProvince:IntegrationofAgricultureandTourisminMountYunScenicAreaDrivesRuralPovertyAlleviation 华侨城：智慧赋能，以全域旅游推动海南三亚市天涯区马岭社区发展 OverseasChineseTownHoldingsCompany:PromoteMalingCommunityinTianyaDistrict,SanyaCity,HainanProvincethroughAll-for-oneTourismwithWisdomEmpowerment 甘肃：乡村旅游助力脱贫攻坚 GansuProvince:RuralTourismFacilitatesPovertyAlleviation 爱彼迎：安徽黄山市黟县碧阳镇碧山村普惠旅游模式下乡村度假产品的打造 Airbnb:RuralTourismProductBuildingundertheInclusiveTourismModelofBishanVillageinBiyangTown,YiCounty, HuangshanCity,AnhuiProvince 湖北黄冈市英山县孔家坊乡新铺村：神峰山庄助力乡村振兴 XinpuVillage,KongjiafangTownship,YingshanCounty,HuanggangCity,HubeiProvince:ShenfengMountainVillaFacilitatesRuralRevitalization 中青旅：山水酒店新化宾馆提质升级助力乡村脱贫 CYTS:UpgradeonXinhuaHotelofShanshuiHotelFacilitatesRuralPovertyAlleviation 江西龙南市临塘乡东坑村虔心小镇：“虔”心“虔”意助力乡村扶贫 Ch’anTown,DongkengVillage,LintangTownship,LongnanCity,JiangxiProvince:Ch’anModelforRuralPovertyAlleviationwithPiousness 北京房山区周口店镇黄山店村：精品民宿带动村集体经济发展 HuangshandianVillage,ZhoukoudianTown,FangshanDistrict,BeijingMunicipality:BoutiqueB&BsDriveDevelopmentofVillageCollectiveEconomy 096/ 103/ 111/ 120/ 126/ 134/ 142/ 149/ 157/ 166/ 174/ 181/ 189/ 广东惠州市博罗县横河镇河肚村禾肚里稻田民宿田园综合体：“禾肚里民宿＋”模式助力乡村振兴HeduliPaddyB&BsPastoralComplexinHeduVillage,HengheTown,BoluoCounty,HuizhouCity,GuangdongProvince:“HeduliB&Bs+”ModelFacilitatesRuralRevitalization 上海青浦区朱家角镇张马村：农旅融合打造田园张马，产业联动助力乡村振兴 ZhangmaVillage,ZhujiajiaoTown,QingpuDistrict,ShanghaiMunicipality:AgriculturalandTourismIntegrationforIdyllicSceneries,IndustrialLinkageforRuralRevitalization 浙江旅游职业学院：服务乡村振兴战略助力万村景区建设 TourismCollegeofZhejiang:ServetheRuralRevitalizationStrategyforConstructionofTenThousandScenicVillages 四川阆中市：凤舞天宫乡村旅游发展模式 LangzhongCity,SichuanProvince:Rur