阿嬷手作品牌手册

品牌简介 BRANDINTRODUCTION 每个孩子应该都是吃着家中灶神――阿嬷的饭长大的，有时候失眠还会想起它的美味……古早味的饮食文化是建构在整体社会脉络之下的，于是，古早味自然也牵涉到人的认同，也是对这块土地的一种认同。 如果要问过来人童年什么味道，那一定是属于家的味道，要问我们每个人的家是什么味道，那一定有一味，叫“回忆”，她：微甜…… Sometimeswe’re“haunted”byaspecialflavorwhenwecan’tsleepatnight,thisunforgettableflavorcamefromcuisinesmadebytheso-calledgodofkitch-en-ahma,whohadfedandbroughtusupwholeheartedly.Itiswell-knownthattraditionalfoodculturewasbuiltunderthedevelopmentsofthewholeso-ciety.Therefore,theflavoroftraditionalfoodhasalreadybecamepartofourculturalidentity,andontheotherhand,alsoasenseofidentitytoournativeland.Ifoneisaskedtotellabouttheflavorofhischildhood,hemightanswerit’stheflavorofhome.Andwhatistheflavorofhomespecifically?Oneoftheanswersmustbe“memories”,whichconsideredtobesweet,delightfulandunforgettable. 创始人邓倩和庞博，餐饮行业经验超10年，2016年末正式筹备“阿嬷手作”，历时1年时间，于2018年阿嬷手作正式开业，至今有20家门店，分布于广西、深圳、上海。阿嬷手作是首家以现场手作为主的茶饮店，做品质、讲究的奶茶是我们所坚持的理念，我们始终坚信，奶茶，也可以很讲究。 Withmorethan10yearsworkingexperienceincateringindustry,dengqianandpangbo,foundersofahmahandmade,firststartedthepreparationofbuildingourbrandinlate2016.Thewholepreparationtimehadlastedaroundayearandultimatelyahmahandmadewereofficiallyopenforbusinessin2018.Asoftoday,wealreadysetup20storeswhicharerespectivelylocatedinguangxizhuangautonomousregion,shanghaiandshenzhen.Ahmahandmadeistheveryfirstmilkteashopthatfocusesonmakingon-spotdrinks.Fromthebeginninguptonow,weremainscommittedtomakinghigh-qualityandexquisiteteadrinks,mean-whilewebelievethatmilkteacanbemademoredaintyandelaborate. 欢迎回家 WELCOMEHOME 一家有烟火气的茶饮店 ATEASHOPTHATFILLEDWITHLIVELINESS 阿嬷手作·珍藏 —上海新天地店— AHMAHANDMADE•COLLECTION STOREINXINTIANDI,SHANGHAI 阿嬷手作·珍藏店，是寻找除了“味道”以外，和阿嬷更深的一种链接,就像店里有多个精选的中古家具，或许这就是阿嬷儿时对家的珍藏回忆...... Wewanttoseekforfurtherlinkswithahmabesides“home-flavor”,whichwebe-lievearethepreciousmemoriesofourhomewhenwewerelittle.Severalexqui-sitemedievalfurniturewereputinourantiquemilkteashopsforthispurpose. 家的港湾 APLACETOCALLHOME 学会歇息，是阿嬷口中常说的口头禅：当你感到累了、乏了，家永远会是你的港湾 Oneofahma’spetphrasesisthatyouneedtolearnhowtotakeagoodrestwhilefeelingexhaustedanddistressed.Andhomeisthespecial“lounge”foryoutoleanon. 屋檐的记忆 MEMORYOFEAVES 阿嬷的屋檐不仅仅是遮风挡雨的地方还是静静陪你走过每一段时光的故人 Ahmahandmadeisnotonlyaplacethatprovidesyouashelterbutalsoanoldfriendtowalkyouthrougheverymomentofyourlives. 奶茶，如何才能更讲究？ How canwe make more elaborate milk tea? 有机+纯粹+手作+创新 ORGANIC+SHEER+HANDMADE+INNOVATIVE GUANGXIINDIGENOUSBROWNSUGAR BAMAGLUTINOUSRICE 广西土黑糖 巴马糯米 有机·原生态 广西好山好水好食材 ORGANIC•ORIGINALECOLOGICAL ORGANICTEA (GREENTEA/ROCKTEA/OOLONGTEA) GUILINLIPUTARO GUANGXIBUFFALOMILK 有机茶 ︵绿茶-岩茶-乌龙茶︶ 桂林荔浦芋头 广西水牛鲜乳 GREENMOUNTAINS&LUCIDWATER&FRESHINGREDIENTSOFGUANGXI 原生态的生长环境,更让人安心的食材。 Moresafeandhealthyingredientscamefromtheoriginalecologicalgrowingconditions. 纯粹 CHUNCUI 更少添加的手作饮品 MINORADDITIVESHANDMADEDRINKS AustralianWhippingCreamAdditives:carrageenan,etc. AustralianCreamCheeseAdditives：foodstabilizer,etc. “有添加”公示 AdditivesWeAdd 坚持还原食材本身的味道更少添加的食材搭配 Sticktopresentingtheoriginalflavoroftheingredients TenderGrassJellyAdditives:ediblealkali,etc. byaddingminoradditives OsmanthusGrassJellyAdditives：jellypowder,etc. 我们仅有的有添加饮品全公示在此 Alltheadditivesweusearepostedhere 手作 HANDMADE 非工业替代的口感 NON-MACHINE-MADEFLAVOR 还原古法手作 TRADITIONALHANDMADETEADRINKS 现场手作每份底料 ALLOURINGREDIENTSAREON-SPOTMAKINGANDFRESH 坚持原创 ADHERETOTHEORIGINAL 引发全国饮品跟风潮流 OURHOT-SELLINGDRINKSHADTRIGGEREDNATIONWIDEBRANDSTOFOLLOWSUIT 打·米麻薯 HANDMADEMOCHIMILKTEA CREATEDBYAHMA 创作于： 2019.12.20 BIRTHDATE DEC,20,2019 首家应用现蒸大米现场打制饮品底料 Thefirsttomakebasicingredientsusingon-spotsteamedrice 龙眼桂花冰 LOGANOSMANTHUSSMOOTHIE CREATEDBYAHMA 创作于： 2020.08.23 BIRTHDATE AUG23,2020 首家用龙眼制作饮品，且创造了外糯里 脆的龙眼丸子 Thefirsttomakedrinkswithlogansandcreateloganballs-whichtastecrispyinsidebutabitchewyfromtheoutside 手剥·毛荔枝 RAMBUTANMOCHIMILKTEA CREATEDBYAHMA 创作于： 2020.05.02 BIRTHDATE MAY2,2020 首家用毛荔枝制作果茶 Thefirsttomakefruitteawithrambutan 蒸·超厚芋泥 STEAMEDTAROMILKTEACREATED BYAHMA 创作于： 2018.03.06 BIRTHDATE MAR6,2018 首家用芋头现蒸制作底料，并创造芋 圆拌芋泥来激发底料香气 Thefirsttomakebasicingredientsusingon-spotsteamedtaro,andtostimulatethefragranceoftheingredientsbyaddingtaroandtarotapiocas. 首创 首创 首创 首创 熬.黑糖珍珠 BROWNSUGARPEARLMILKTEA 创作于： 2018.03.06 BIRTHDATE MAR6,2018 首家从供应链端改良制作的无添加 黑糖珍珠 Thefirsttomakemodifiedadditive-freebrownsugarpearlsfromsupplychain 丑柑不知火 DEKOPONSMOOTHIECREATED BYAHMA 创作于： 2020.01.07 BIRTHDATE JAN7,2020 首家用丑柑这个品种制作果茶 Thefirsttomakefruitteawithdekopon 黄金蛋凤梨 PINEAPPLE&GOLDENPASSIONFRUIT TEACREATEDBYAHMA 创作于： 2021.08.27 BIRTHDATE AUG27,2021 首家应用黄金百香果这个品种来作为 果茶搭配 Goldenpassionfruitsarefirstappliedinteamakingprocess AhMaHandmadehadcreatedseveralhot-sellingdrinkswhichtriggeredothermilkteabrandstofollow. 多款独立研发爆品 打破茶饮同质化内卷现状 首创 首创 首创 从手到心，阿嬷始终用自己独特的方式传达食物的意义，在多数人看来，这是一场博弈，也或许是一场终究不会被理解的与社会的“抗争”，但是我们始终坚持：奶茶，可以更“讲究”。 Fromtheverybeginningtillnow,AhMaalwaysremainstruetoouroriginalaspiration.Wepersistinexpressingthesignificanceoffoodinourownway.This“combat”mightbenothingbutanonsense“battle”againstoursocietyformostofthepeople,butforusit’swhatwestickto.AhMadowhatwebelieveit’srig