Synthèse des recommandations de la Plateforme nationale d'action globale pour la RSE (issues des travaux du GT1)

The report "La RSE, levier de compétitivité et de mise en œuvre du développement durable, en particulièrement pour les TPE-PME" from the National Platform for Corporate Social Responsibility (RSE) highlights several recommendations aimed at enhancing corporate social responsibility practices in small and medium-sized enterprises (TPE-PME). The main areas of focus include:

1. Engagement of Public Authorities and Professional Organizations

• Recommendations to Public Authorities:

  • Develop a relevant information system to measure and promote TPE-PME engagement in RSE.
  • Utilize existing data from institutions like INSEE and support new research studies on the relationship between RSE and competitiveness.
  • Ensure effective implementation of existing legislation, such as support for environmental and social labels and the EU directive on extra-financial reporting.
  • Enhance coherence among public policies at national and regional levels.

• Recommendations to Professional Organizations:

  • Integrate RSE into their strategies by leveraging studies that demonstrate the link between competitiveness and RSE.
  • Educate and incentivize their members through the dissemination of best practices and methods.
  • Support collective action methods, such as benchmarking and simple calculation tools for RSE benefits.

2. Convincing Business Leaders

• Emphasize the ethical, economic, social, and environmental benefits of RSE to business leaders, particularly in TPE-PME.
• Use a four-pronged argumentative approach to convince them of the advantages of adopting RSE practices.

3. Overcoming Barriers

• Address the challenge of multiple service offerings for RSE by advocating for streamlined solutions and resources.

4. Role of Stakeholders

• Highlight the importance of stakeholder involvement, especially employees, in RSE processes within TPE-PME.

5. Measuring Global Performance

• Explore tools and methods for measuring global performance, linking RSE with overall performance and competitiveness.

6. Labeling

• Promote the use of labels and certifications to recognize and encourage RSE practices.

7. Implementation and Financing

• Propose strategies for effective implementation and financing of RSE initiatives, including leveraging public support and private sector investment.

Conclusion

This report provides a comprehensive framework for enhancing RSE practices specifically tailored for TPE-PME, emphasizing the need for collaboration among public authorities, professional organizations, and business leaders to foster a sustainable and competitive business environment.