崅20䡖24榟䇗⽝撷⼽僿氫汷░ 崅䡖飊ⲡ簧鈾v 崅䡖飊ⲡ簧鈾 2023䇗䣆崅哮⬅⽰2024䇗氳儬鷕Meta鈼鉉┖氳崅䡖车┯ Ⱌ曻嫏氳儬鷕 2 2023䇗䣆崅哮⬅⽰2024䇗氳儬鷕 1200☛紇⩕ 900☛紇⩕ 600☛紇⩕ -ItsunclearthepurposeofincludingtheUIelementsfromthevariousendorsedbrands.Whatmessageisthisphototryingtoconvey? -WhydowehavetheWAandMessengerglyphsbutnottheIGorFBone? -AretheimagestruetoUI?TheabstractUIwiththevariousappselementsfloatingaroundmakesithardtodecipherwhatbelongstowhat. -ArethebuttonsaddedforeachrespectiveapptruetotheactualUI?IsallofthecopyontheKVmimickingUI? -PleaseremovetheFBreactionsthroughout. -PleaseremovetheIGheart. -Thematchaphotoismissingathreadofblue,pleaseeitheraddathreadofblueorswapoutthephoto. 300☛紇⩕ 0紇⩕ 2023䇗䣆崅䷅⪍ 767☛紇⩕⺱奃㘍Ꝛ曎┖ն 2023䇗⪓杷䣆崅䄬㏜鈺嘗鱳 2% 것阞2024䇗䣆崅䷅⪍㵨鱳 ⮽780☛紇⩕ն 顫乢全嶏䥊⼔☢ⴎ䦮յ⽰╈㎁ SensorTowerGooglePlayiOSiOS https://sensortower-china.com/zh-CN/mobile-game-market-outlook-2024-report-china 3 2023䇗䣆崅哮⬅⽰2024䇗氳儬鷕 400☛ 紇⩕ 紇㎁ ╈㎁ iOS 仼儗 ꮑ㎁ 300 ☛⩕紇 200 ☛⩕紇 100☛ 紇⩕ 0紇 ⩕ ╚金䄬㏜飊ⲡ 䧝氳寕䄬顠㏜縖䶺┚20阞22畀䇗䧏紇䇖㎁ն䄬㏜☱佭僄㛻 2䄬0㏜23⮡䇗䷅12仼5ꮑ☛䄬紇㏜⩕樋僗⺱┖奃㘍նꝚ仼曎儗 7%ն ┖⺱奃1㘍3Ꝛ%曎ꮑ┖㎁䄬㏜⮡䷅48☛紇⩕ 顫乢全嶏䥊⼔☢ⴎ䦮յ⽰╈㎁ SensorTowerGooglePlayiOSiOS https://sensortower-china.com/zh-CN/mobile-game-market-outlook-2024-report-china 4 2023䇗䣆崅哮⬅⽰2024䇗氳儬鷕 2023䇗⪓杷䣆崅䈒榫⫂顔▝䷅⪍ 2023䇗⪓杷䣆崅䈒榫⫂顔▝氳䷅⪍⹖㘍Ꝛ曎䧝崅䡖眷⮷ 䧝崅䡖眷⮷ 鉉荈䣹庌 瓀樋厝撿沠保嘗䦟㵤鲡ⲁⲁ⛼轵儬勏崅 㲋⛤AR榟孨곽劲 2023䇗⪓杷䣆崅䈒榫⫂顔▝㘍Ꝛ曎 珒鵮 0☛ 紇⩕ 100☛ 紇⩕ 200☛ 紇⩕ 䧝崅䡖眷⮷ 鉉荈䣹庌 瓀樋厝撿沠保嘗䦟㵤鲡ⲁⲁ⛼轵儬 勏崅㲋⛤AR榟孨곽劲 珒鵮 ┼⺳氳崅䡖眷㑔2023䇗䷅⪍ 鉉荈䣹庌⽰瓀樋崅䡖☱佭牔㷉⯥ 10%㏰鱳⮽ 保崅䡖⺱奃㘍Ꝛ ⮇⮷╙200☛紇⩕⽰148☛紇⩕沠鲜保崅厝䡖撿⽰崅䡖撿⺱崅奃䡖㘍飉Ꝛ全18飉%埢沠100☛紇⩕氳䷅⪍姢䇖ն 顫乢全嶏SensorTower䥊⼔https://sensortower-china.com/zh-CN/mobile-game-market-outlook-2024-report-china5 2023䇗䣆崅哮⬅⽰2024䇗氳儬鷕 鲽飃⪍鲋紇亍㎁䄬䄭㏜氳氳崅亍䡖崅䡖辑鰏伺㵽䣆崅䄖氳榟䄭⽝氳⼽崅僿䡖催Ꝛ䇖㏰┖鰉ꄈ 亍䄭 崅䡖氳 丘ꄈ 䇖㏰┖ 鰉ꄈ 亍崅氳ꄈ 丘 䡖 䄭 䇖㏰寕 䶺 顠縖 䄖䄭崅䡖氳䇖㏰┖鰉ꄈ 亍崅䡖氳䇖㏰┖鰉ꄈ 䄖䄭崅䡖氳䇖㏰䶺 亍崅䡖氳䇖㏰䶺 顫乢全嶏Data.aihttps://www.data.ai/en/go/state-of-mobile-2024/6 2023䇗懷ꠅ崅䡖 2023䇗䣆崅哮⬅⽰2024䇗氳儬鷕 MONOPOLYGO㏇顳㏜崅䡖䰕⫦䡗╙⪝阡氳䇗䈲懷ꠅ崅䡖 ┒紇⩕ 1200 ䷅⪍仼孨 5紇0⩕0┒ ䷅⪍ 紇60⩕0┒ 2紇5⩕0┒ Optional DAU 0紇⩕0紇⩕ 顫乢全嶏Data.aihttps://www.data.ai/en/go/state-of-mobile-2024/7 2020-2024䇗氬⮇奃 51.3 43 37.5 33 䈒榫⫂䇯⼔䶺朆䄖飃鲋⺨眷⮷氳䈒榫⫂顔▝䶺氳㘍Ꝛ 21.3 22.9 17.3 8 -1.5 20202021 -8 2022 14.8 47.5 2.5 2023 11.4 36.4 1.4 2024 䈒榫⫂䇯⼔䶺 崅䡖䈒榫氳⫂顔䶺erIntelꪝ崅䡖䈒榫氳⫂顔䶺 ⫂顔䔅䶺 ⮽㵒20崅24䡖䇗䈒榫⫂䇯⼔꣮㵨浔顈飉昦全⪓飉杷㛢䈒氳榫☕㵖朆姳氳岝僄⺭㛻♷朆겜(崅67䡖%⫂)ն氳䇯⼔篯 ⺭㵨簒簘榟ն 2023䇗䣆崅哮⬅⽰2024䇗氳儬鷕 2牔0㲋24㏇䇗光⛤丞丘⛮ꡭ䇯鲤⼔氳䄬㘍㏜Ꝛ것曎阞㵨☳2022䇗氳⛦⛤憠䧏簘择萁 氬⮇奃⪓杷䇯⼔㘍Ꝛ 顫乢全嶏:GroupMreport Source:Insid ligence 䇯车⼔┯䶺⮇冫氳䄳牔것㲋孾䓪⽰㘍Ꝛ 䇯⼔䷅⪍㘍Ꝛ⺳╬GDP㘍Ꝛ 2024䇗䄬㏜☱㚲◇㷤ꡙ夀㘍Ꝛ牔㲋嫧ⲁ鰏㵽ն 顫乢全嶏:https://www.groupm.com/this-year-next-year-2023-global-end-of-year-advertising-forecast/顫乢全嶏:https://content-na1.emarketer.com/mobile-app-monetization-2023#page-report8 2023䇗䣆崅哮⬅⽰2024䇗氳儬鷕 䈒榫⫂顔▝䷅⪍䤕ⷭ䈒榫⫂䇯⼔䷅⪍⮟⼑┕ⶍ飊ⲡ 夷仼孨餠榫䢓氳䇖㏰⫂顔䷅⪍紇⩕ 2022 2023 0 0.004 0.008 0.012 0.016 0.02 0.015 0.018 夷仼孨餠榫䢓氳䈒榫⫂䇯⼔䷅⪍紇⩕ 2022 2023 0 0.009 0.018 0.027 0.036 0.045 0.038 0.03 ┉塠丞⺭䈒榫⫂1䇯3⼔%▽ն鲹辑伺浍┖佭休⠯䦌㷤朆瓀樋䇜鲽 26.7%☳0.030紇⩕㘍舘0.038紇⩕ն 䈒⫂榫顔⫂䷅顔⪍▝┖䅠全▽氳䔅䷅⪍⛦◇2022䇗ն夷仼孨餠榫䢓氳䇖㏰夷丘仼⡬孨⺱餠奃榫┕䢓将氳▽䈒榫⫂䇯⼔䷅⪍塜㛻䆋㘍Ꝛն㎂2.6侁炐院 顫乢全嶏2024䇗Unity崅䡖䥊⼔https://unity.com/resources/gaming-report 2023䇗䣆崅哮⬅⽰2024䇗氳儬鷕 嘗䦟յ⚔ꠏ⽰沠保崅䡖氳䈒榫⫂䇯⼔䷅⪍塜㏇㘍Ꝛ 轵儬顳飃⚔ꠏ 㰨㯹⹖㳄䉁榟孨竞䌋 ⪭☽⚔ꠏ崅䡖 沠保珒鵮 鉉荈䣹庌 阻阞嘗䦟 ⛮罬瓀樋 (41%)յ⚔ꠏ(33%)⽰沠保 䈒崅䦟榫䡖⫂╈䇯⼔䐂瓀▽樋䡗㏇Ⱶ切◙攑眷⮷㑔佭氳嘗 丘䩺鲸侁炐㶽留䈒榫⫂19䇯⼔ն (䈒31榫%⫂)崅䇯䡖⼔䷅鲹⪍◙侁崅蜷䡖㘍氳ⱶ夷仼 ㏇䇜切㲓◙朆眷▽㑔㛻氳䆋崅㘍䡖Ꝛ洇⮽⛙▽⪭䄹☽僷眷 崅䡖(1%)ն 㑔❇氳㞝崅鉉荈䡖䣹☱庌僗崅顽䡖◇⫂(2顔%䷅)⽰⪍㵤 䈒榫⫂䇯⼔䷅⪍ⶭ奃⺱奃┕䇗䈒榫⫂顔▝䷅⪍ⶭ奃⺱奃┕䇗 顫乢全嶏2024䇗Unity崅䡖䥊⼔https://unity.com/resources/gaming-report 2023䇗䣆崅哮⬅⽰2024䇗氳儬鷕 饖䇖⺐瓀樋⺎䅬Ⲃ㵸㑔䄄⛼㲝藜䐂催㛢傃⩞ 0% 20% 40% 60% 80% 䇖╈㑔斻䄄环⛼䄄⛼㲝㲝⽰ 47% 4% 7% 9% 62% 66% 燰ⲁ珸⽰PC珸ն 院㵽㎂◇辑50侁☕炐氳䄄⛼阼㲝氳╚㍙金┥䡗嫱⼥◇ 燰ⲁ珸╚儬 PC珸VR 粠건宂鈾崅䡖炙◬粠簇崅䡖 顫乢全嶏2024䇗Unity崅䡖䥊⼔https://unity.com/resources/gaming-report 2023䇗䣆崅哮⬅⽰2024䇗氳儬鷕 ㏇㛢䇖⺐㷤╈鉉荈䣹庌ⶭ䩺╚㵗⛤糌 䡖38%⪭塜埠㏇佭⯆㵤⛼鉉崅荈䡖䣹⽰庌劲崅习 阼氳㛢䇖⺐䋯縖╈僗崅䡖33%ն 鉉荈䣹庌 㵤劲习瓀樋沠保㛻鴣儴 珒鵮㛢☕㏇篪珒䤗崅䡖㛻㑔㛢☕㏇篪 䋯䷒┪槡/婻沬 ⛮罬 撿 0%10%20%30%40% 11% 14% 16% 17% 18% 19% 21% 25% 30% 33% 33% 38% 顫乢全嶏2024䇗Unity崅䡖䥊⼔https://unity.com/resources/gaming-report 崅䡖飊ⲡ簧鈾 2023䇗䣆崅哮⬅⽰2024䇗氳儬鷕Meta鈼鉉┖氳崅䡖车┯ Ⱌ曻嫏氳儬鷕 13 Meta鈼鉉┖氳崅䡖车┯ 紇⺐㎁嵷牔泘㷉⯥僄佭㛻崅䄬䡖㏜䶺氳瑭◅㛻䄬㏜┦㘍Ꝛ鲆鵮 仼曎儗僄⽰냖ⷅ䈲ꮑ㏇㎁2⮟0佭23⺁䇗┉⺱╄奃篺㘍ⷧꝚ냖 日本印度韩国 㘍Ꝛ氳䄬㏜⺱奃㘍Ꝛ19% +26%+26%+19% 202220232022202320222023 顫乢全嶏2023䇗崅䡖䇯⼔╚㏇Meta┕氳䇯⼔䶺14 Meta鈼鉉┖氳崅䡖车┯ 瓀㏇樋⯥崅└䡖㛻䄬㛻㏜╈ⶕ紇㎁䇯յ⼔ꮑ╚㎁╚յ㵗⺐▽嵷瓀樋顈崅昦▽䡖䄬80㏜%♔┕氳䄬㏜♷겜 紇㎁◘㜁㏐埫孙յ╈┱⹖ꪝ孙 氳䶺 2㏇0瓀23樋䇗崅䡖┕ 82% 2023年总支出 2023年大中华区支出 87% 美国韩国 91% 台湾 83% 日本 82% 澳大利亚 82% 德国 81% 英国 82% 法国 81% 加拿大 79% 巴西 顫乢全嶏2023䇗崅䡖䇯⼔╚㏇Meta┕氳䇯⼔䶺15 40% Meta鈼鉉┖氳崅䡖车┯ 瓀⺐ꮑ㎁嵷䪷氳⺳䶺瑭◅⺱奃⺱㘍奃Ꝛ㏇㘍僄Ꝛ金䒍䄬㏜鱳╈⮽52% ⺐嵷ꮑ㎁仼儗 +52%+40%+17% 202220232022202320222023 顫乢全嶏2023䇗崅䡖䇯⼔╚㏇Meta┕氳䇯⼔䶺16 Meta鈼鉉┖氳崅䡖车┯ 4注X奃瓀2樋02崅2䡖䇗㏇䶺瓀樋㘍崅Ꝛ䡖16䄬%㏜╈ⶭ╚㵗㏐⛤ 4X策略 实时策略塔防 卡牌战斗 帝国模拟 建筑并战斗 回合制策略 多人在线竞技 2022202320222023202220232022202320222023202220232022202320222023 顫乢全嶏2023䇗崅䡖䇯⼔╚㏇Meta┕氳䇯⼔䶺17 Meta鈼鉉┖氳崅䡖车┯ 鉉⭓荈╲䣹佭庌紇崅㎁䡖鉉荈⺐䣹嵷庌㏇崅鉉䡖荈䶺䣹庌氳崅65䡖%氳䶺㛻╈⛤ⶕ㷉瑭䇯◅⼔╚ⶭ䩺╚㵗 紇㎁◘㜁㏐埫孙յ╈┱⹖ꪝ孙 䡖┕氳䶺 2㏇0鉉23荈䇗䣹庌崅 77% 飉庌㛻崅䄬佭䡖㏜鉉氳荈瑭⛙䣹⪠㛻 ╈氳釙ⶕ沲曎䇯僄⼔⛦╚ 2023䇗䔅䶺 2023䇗㛻╈ⶕ䶺 70% 86% 47% 76% 73% 72% 72% 89% 美国台湾韩国日本香港越南泰国德国英国 顫乢全嶏2023䇗崅䡖䇯⼔╚㏇Meta┕氳䇯⼔䶺18 Meta鈼鉉┖氳崅䡖车┯ 鉉飉僄䒍氳յ䄬仼㏜崅儗䡖յꮑ⼏㎁㜁⽰嫿㏐㎁氳佭鉉荈䣹庌崅䡖⺱㘍奃Ꝛ┕䇗㘍Ꝛ䍠Ⲏ ꮑ㎁仼儗飉嫿㎁ +55%+58%+74%+32% 202220232022202320222023 20222023 2023䇗鉉荈䣹庌崅䡖氳䶺⺱奃㘍Ꝛ 顫乢全嶏2023䇗崅䡖䇯⼔╚㏇Meta┕氳䇯⼔䶺19 Meta鈼鉉┖氳崅䡖车┯ 㛻㑔㛢☕㏇篪鉉荈䣹庌䡗╙瑭◅㛻㯹眷㑔 2ⱶ023䎍䇗Ⱶ◇㵸仼篯儗鉉/ꮑ荈㎁䣹/庌⺐崅嵷䡖/꺜⽰䷒/糌飉鉉荈璡䣹⼏庌㜁崅㏐䡖氳╚䇯金⼔䄬䶺㏜侁蜷㘍 㵸篯zrpg㛻㑔㛢☕㏇篪RPG䷒糌RPG沠保RPGⲁ⛼RP