US CPG Rankings 2024

UnitedStates Europe MiddleEast YouGovCPGrankings2024 LivingConsumerIntelligence|yougyoougvov..ccoom/mbus/inbesussiness 2YouGovCPGrankings2024Contents Contents 01Introduction 02Methodology 03USCPGrankings2024:Food,Beverages,Personalcare 04Food-CPGrankings2024:UK,FR,DE,SA,AE 05Beverages-CPGrankings2024:UK,FR,DE,SA,AE 06Personalcare-CPGrankings2024:UK,FR,DE,SA,AE Getintouch Explorebrandtracking 3YouGovCPGrankings2024 Introduction The2024CPGrankingsreportaimstoofferabenchmarkforCPGbrandsacrosstheUnitedStatesandfiveselectglobalmarketsfromthe55marketsinwhichYouGovtracksbrandhealthtoevaluatetheirpositionsinthecontextofconsumerconsideration. ItprovidesinsightintoalltheCPGbrandswemonitoragainstjustoneofthe16metricsthataretrackeddaily:‘Consideration.’ Everyday,consumersareasked:“Whenyouareinthemarketnexttomakeapurchase,whichbrandswouldyouconsider?” Theconsiderationscoreforeachbrandisderivedfromtheanswerstothisquestion. Thedataallowsmarketerstodiscernwhichbrandsscorehighestintermsofconsideration,aswellaswhichbrandshavemadesignificantstridessincelastyear. 4YouGovCPGrankings2024 Methodology YouGovpublishesbrandrankingsyearlybasedonthedatafromalways-onbrandtracker,YouGovBrandIndex.CPGbrandsaretrackeddailyaroundtheworld,enablingustoconsistentlyandaccuratelymeasureconsumerattitudestowardsthosebrands. ThebrandsinYouGov’sCPGrankings2024wererankedbasedonConsiderationscore,whichisameasureoflikelihoodofpurchasefromthecategory. ThetoprankedrankingsshowthebrandswiththehighestConsiderationscorebetweenApril1,2023,andMarch31,2024.Todeterminetheimproversrankings,brandshavebeensortedbasedonnumberofstatisticallysignificantupliftsobservedin thislastperiodcomparedtothepreviousone).Thescoresarerepresentativeofthegeneralpopulationofadults18+.Forallmarkets,aminimumbasesizeof300isselected. Allscoreslistedhavebeenroundedtoasingledecimalplace;however,wehaveusedadditionalprecisiontoassignranks.AllbrandsincludedinYouGov’sCPGtoprankedrankingshavebeentrackedforaminimumofsixmonths,andallbrandsincludedinYouGov’sCPGimproversrankingshavebeentrackedforaminimumof18months. Explorebrandtracking Talktoaresearcher 5YouGovCPGrankings2024:US CPGrankings2024: US:Food,Beverages,andPersonalcare US-Food TOP10RANKED BrandsarerankedbasedonConsiderationscorebetweenApril1,2023,andMarch31,2024. TOP10IMPROVERS Tofindoutthetopimprovers,brandshavebeensortedbychangeinscore(Highesttolowestbetweenthefollowingtimeranges: April1,2023-March31,2024vs.April1,2022-March31,2023.) Rank Brand Considerationscore 1 Kraft 45.7% 2 Campbell's 43.4% 3 Hershey 43.2% 4 Frito-Lay 43.2% 5 M&M's 43.1% 6 Pillsbury 40.7% 7 Lay's 40.5% 8 Land-O-Lakes 40.5% 9 Quaker 39.7% 10 GeneralMills 39.3% Rank Brand Considerationscore Previousscore Difference 1 Rao’sHomemade 13.8% 10.4% 3.4% 2 SNICKERS 34.1% 32.1% 2.0% 3 AvocadosfromMexico 20.8% 19.0% 1.9% 4 fairlife 11.1% 9.4% 1.6% 5 Knorr 24.4% 22.9% 1.5% 6 Smithfield 20.7% 19.2% 1.5% 7 Tillamook 22.7% 21.2% 1.5% 8 Smartfood 13.3% 11.8% 1.5% 9 PacificFoods 5.2% 3.7% 1.5% 10 Godiva 19.7% 18.4% 1.3% US-Beverages TOP10RANKED Rank Brand Considerationscore 1 Gatorade 32.4% 2 Coca-Cola 32.1% 3 Lipton 31.8% 4 OceanSpray 30.1% 5 Tropicana 27.3% 6 ArizonaIcedTea 27.2% 7 Welch's 26.0% 8 MinuteMaid 25.5% 9 Pepsi 24.4% 10 Folgers 24.4% BrandsarerankedbasedonConsiderationscorebetweenApril1,2023,andMarch31,2024. TOP10IMPROVERS Rank Brand Considerationscore Previousscore Difference 1 Coca-Cola 32.1% 29.6% 2.5% 2 Lipton 31.8% 29.7% 2.1% 3 7UP 18.6% 16.6% 2.0% 4 VitaCoco 5.8% 3.8% 2.0% 5 Monster 10.8% 8.9% 1.9% 6 Pepsi 24.4% 22.6% 1.8% 7 LiquidI.V. 5.5% 3.8% 1.7% 8 Smartwater 18.7% 17.0% 1.7% 9 RedBull 9.7% 8.1% 1.7% 10 GoyaCoconutWater 5.6% 4.1% 1.5% Tofindoutthetopimprovers,brandshavebeensortedbychangeinscore(Highesttolowestbetweenthefollowingtimeranges: April1,2023-March31,2024vs.April1,2022-March31,2023.) US–Personalcare TOP10RANKED Rank Brand Considerationscore 1 Dawn 56.3% 2 Clorox 45.7% 3 Dove 45.4% 4 Kleenex 42.8% 5 Tide 41.2% 6 Duracell 40.5% 7 Colgate 40.5% 8 Crest 40.0% 9 Lysol 39.2% 10 Energizer 38.3% BrandsarerankedbasedonConsiderationscorebetweenApril1,2023,andMarch31,2024. TOP10IMPROVERS Rank Brand Considerationscore Previousscore Difference 1 Nivea 21.4% 18.1% 3.3% 2 CeraVe 21.9% 18.8% 3.1% 3 Dove 35.2% 32.7% 2.5% 4 Colgate 40.5% 38.9% 1.6% 5 e.l.fCosmetics 13.2% 11.8% 1.4% 6 UltaBeauty 14.5% 13.1% 1.4% 7 Gillette 28.0% 26.6% 1.4% 8 Temptations 10.4% 9.0% 1.4% 9 Sephora 14.3% 13.0% 1.3% 10 Clear 2.5% 1.4% 1.1% Tofindoutthetopimprovers,brandshavebeensortedbychangeinscore(Highesttolowestbetweenthefollowingtimeranges: April1,2023-March31,2024vs.April1,2022-March31,2023.) 9YouGovCPGrankings2024:Food CPGrankings2024: Selectglobalmarkets Food UK TOP10RANKED Rank Brand Considerationscore 1 Cadbury 60.5% 2 CathedralCity 42.3% 3 BirdsEye 41.0% 4 Walkers 40.1% 5 Heinz 37.9% 6 Kellogg’s 37.3% 7 KitKat 36.4% 8 Maltesers 35.2% 9 Lindt 34.2% 10 Galaxy 33.7% BrandsarerankedbasedonConsiderationscorebetweenAp