进入 Z 未来

Into Z Future: Understanding Generation Z, the Next Generation of Super Creatives Introduction: Generation Z, between 13 and 22 years old, is defining a new era of influence and creative communication through the use of social media, online creative tools, and gesture recognition. This group is already monetizing their outputs, building empires, e-zines, influencer communities, and more, all while using visual tools like those available on Snapchat to propel their influence. Their creative arsenal has become the expressive staple of the digital arena, and now this group is using video, sound, animation, and more to create rich new visual landscapes, lobby for their favorite causes, and create new income streams. Key creative themes for gen Z: The key creative themes for gen Z include self-expression, activism, and entrepreneurship. They are using visual tools to express themselves and lobby for their favorite causes, and they are also using their creativity to build empires and create new income streams. Survey findings: The survey findings show that gen Z is more creative than previous generations, with more than half (51%) of them saying that their generation is more creative than previous generations. They are also using social media to monetize their outputs, build empires, and create new income streams. Meet five gen Z Super Creatives: The five gen Z Super Creatives are a group of multidisciplinary talents who are using their creativity to build empires and create new income streams. They are using visual tools like those available on Snapchat to propel their influence and create rich new visual landscapes. They are also using video, sound, animation, and more to create new forms of expression and to lobby for their favorite causes. Takeaways: The takeaways from this report are that gen Z is defining a new era of influence and creative communication through the use of social media, online creative tools, and gesture recognition. They are also using their creativity to build empires and create new income streams, and they are using visual tools like those available on Snapchat to propel their influence. The key creative themes for gen Z include self-expression, activism, and entrepreneurship.