晨光股份：上海晨光文具股份有限公司2023年年度报告（英文版）

AnnualReport2023 StockCode:603899ShortName:M&GCorporation SHANGHAIM&GSTATIONERYINC. AnnualReport2023 1/224 StayingTruetoOriginalAspirationandForgingAhead LettertoShareholders Theyear2023presentedformidablechallenges.Internationally,weconfrontedacomplexenvironmentandasluggisheconomicrecovery.Domestically,wegrappledwithdiminishingexternaldemandandsubdueddomesticconsumption,exacerbatedbyamixofcyclicalandstructuralissues.Despitethesetrials,M&Gremainedsteadfastandunited,successfullynavigatingthesechallengesandmaintainingrobustandsteadyoperations. Theyear2023wasthethirdintheCompany'snewfive-yearstrategy.Moreover,itmarkedapointoftransition.Duringthecourseoftheyear,weweresteadfastinourlong-termperspective.Byfocusingonmodelstores,advancingouromni-channellayoutandnurturinginnovativeproductcapabilities,weensurestablegrowthforourcoretraditionalbusiness.Meanwhile,ournewbusiness,includingdirectofficesuppliesandlargeretailstore,maintainedrapidgrowth.Weworkedhardtoadvancepolicydevelopment,doingsowithafocusontheM&GBusinessSystem(MBS),digitalizationandtalentcultivation.ThisboostedouroperationalefficiencyandlaidasolidfoundationfortheCompany'ssustainabledevelopment. In2023,theCompanyrecordedrevenueofRMB23.35billion,anincreaseof16.78%,andanetprofitattributabletoitsshareholdersofRMB1.52billion,anincreaseof19.05%.WealsocelebratedJiumuStore'sseventhanniversaryin2023,ayearinwhichweflourished.JiumuStorerecordedrevenueofRMB1.24billion,anincreaseof52.58%,andanetprofitofRMB25.72million.Furthermore,thetotalnumberofJiumuStoresexceeded600.Finally,aftersevenyearsofdedicatedeffort,wehavebuiltJiumuStoreabridgehead. In2023,weemphasizedqualityoverquantityinproductdevelopment,dedicatingourselvestoelevatingthequalityoftheproductsweoffered.Weaddressedconsumerpainpoints,andstudiedtheirsatisfactorypointsandpointsofpostsinpursuitofgreaterconsumersatisfaction.AtM&G,wevalueeverydetailthroughouttheconsumerexperience,endeavouringto"embrace"eachcustomerwithproductsdesignedwithcareandwarmth. In2024,we'llremaincommittedtoourmissionof"makestudyandworkmorejoyfulandeffective".We'llfocusonourcorebusinessasweenhancetheefficiencyof collaboration.Upholdingourcustomer-centricphilosophy,wewillkeepimprovingourcapabilityintechnologicalinnovation.Wewillstrengthenthecompetitiveedgesinourcoretraditionalbusiness,whilecontinuingtoexpandthenewbusiness.Also,wewilladvancestrategiesandmeasuressuchasproductandtechnologicalinnovation,channeltransformation,onlineimprovementandinternationalization.We'lladheretoourstrategiesdespiteexternaluncertainties.We'llalsoadvanceorganizationalreformtosustaintheCompany'shealthy,high-qualitydevelopment.Bydoingso,weaimtostrengthenourpresenceandcompetitivenessintheglobalstationeryandofficesuppliessector. Workhardandyouwillberewardedandwininthefuture.We'llcontinuetodothetoughbutrightthingsinthebeliefthatourdedicationandeffortswillberewarded.Wewouldliketoextendourheartfeltgratitudetoouremployees.Theyhavebeendedicatedandhardworkingin2023.Wealsowanttothankourpartnersandcontinueourjourneytogethertowardsabrighterfuture.We'rethankfultoourcustomersfortheirunwaveringsupport.Yourtrustkeepsdrivingourgrowth.Lastbutnotleast,weextendheartfeltgratitudetoourshareholders.M&Gisreadytoworkwithallofyoutopromotesound,sustainable,high-qualitydevelopment.We'llstrivetocreategreatervalueforeachandeveryshareholder. Ourmissionistotakeresponsibilityandstrivetocreateabrighterfuture.Andwe'llkeepstrivingtowardsaworld-classM&G! BoardofDirectorsofShanghaiM&GStationeryInc. 28March2024 ImportantNotice I.TheBoardofDirectors,SupervisoryCommittee,directors,supervisorsandseniormanagementoftheCompanywarrantthatthecontentsofthisreportaretrue,accurateandcomplete,withoutanymisrepresentation,misleadingstatementsormaterialomissions,andseverallyandjointlybearthelegalresponsibilitiesthereof. II.AlldirectorsoftheCompanyattendedtheBoardmeeting. III.BDOChinaShuLunPanCPAs(LLP)hasissuedtheauditreportwithunqualifiedopinionstotheCompany. IV.ChenHuwen,thechairmanoftheCompany,TangXianbao,CFOoftheCompanyandZhaiYu,theheadoftheaccountingdepartment(personinchargeofaccounting),warrantthetruthfulness,accuracyandcompletenessofthefinancialreportinthisannualreport. V.ProfitdistributionplanorplantoconvertsurplusreservesintosharecapitalapprovedbytheBoardofDirectorsduringtheReportingPeriod TheCompanyproposestodistributecashdividendofRMB8.00(taxinclusive)per10sharesbasedontheCompany'stotalsharecapital(exclusiveofsharesintheCompany’sspecialsecuritiesaccountforrepurchasedshares)registeredasattheregistrationdatefortheimplementationofdividenddistribution.TheprofitdistributionplanissubjecttobeingsubmittedtotheCompany's2023annualgeneralmeetingofshareholdersfordeliberation. VI.Risksstatementoftheforward-lookingstatements √Applicable□Notapplicable Forward-lookingstatementsincludingfutureplansanddevelopmentstrategiesinvolvedinthisannualreportdonotconstitutetheCompany'ssubstantivecommitmentstoinvestors.Theinvestorsareadvisedtopayattentiontoinvestmentrisks. VII.Isthereanynon-operatingmisappropriationoffundsoftheCompanyby