The Italian tech company, which had undergone multiple expansions and acquisitions, was facing challenges in adjusting its travel processes to accommodate new demands. BCD Travel conducted an in-depth hotel analysis and implemented Cytric, a robust online booking tool (OBT), to optimize processes, drive savings for hotel and rail bookings, and align traveler profiles with existing HR systems. The results were significant, with improved travel processes, increased OBT adoption from 21% to 43%, €46,000 savings on hotels through better hotel rates and room availability, and 40% savings on rail through carnet train tickets integrated into the OBT.