The report, titled "THE INCLUSION IMPERATIVE: WHY MEDIA REPRESENTATION MATTERS FOR KIDS' ETHNIC-RACIAL DEVELOPMENT," examines the role of media in shaping kids' ethnic-racial development. The report was funded by the Carnegie Corporation of New York and Craig Newmark Philanthropies. The report's findings suggest that kids' screen media today predominantly features White faces and stories, with people of color often being stereotyped or marginalized. The report highlights the importance of media representation in promoting inclusivity and reducing bias. The second half of the report includes a survey of parents' responses to media representation, which provides valuable insights into what parents want to see in media for their children. Overall, the report underscores the need for the entertainment industry to create media that is more inclusive and diverse to support healthy ethnic-racial development.