R3 EnSpire Index is a comprehensive ranking of brands based on their awareness, engagement, and involvement. The index is calculated using a regression model that takes into account the impact of these three factors on purchase intent. The report covers 73 brands across 18 categories, including Carbonated, Tea, Auto, Personal electronics, Dairy, Infant formula, Sporting goods, Western style fast food, Haircare, Skincare, Cosmetics, Cocktail, Beer, Chocolate, Cookies, Chewing gum, Luxury. The report also includes the methodology used to calculate the index, the scope of the study, and the sampling methods. The top 10 brands in the index are Adidas, L'Oréal, Mercedes-Benz, BMW, Dior, Land Rover, Louis Vuitton, Samsung, Ferrero Rocher, and Armani.
