R3 Worldwide's Content Radar 2021 Q1 Topline Report provides insights into the latest trends and best practices in marketing and advertising. The report covers various areas, including celebrity and influencer marketing, KOL marketing, sponsorship and entertainment, variety show marketing, experiential marketing, martech marketing, industry marketing, automotive, beauty, FMCG, consumer electronics, fashion and luxury, gaming, e-sports, virtual celebrity and influencer engagement, digital and social platforms, new digital and social platforms for marketing, live streaming, occasion and festive season marketing, crossovers and IP, and gaming IP marketing. The report highlights the importance of emotional content marketing in CNY, the need for women's self-identification in tapping into the "she-conomy," the importance of strategic selection of IP in gaming IP marketing, and the potential of mini TV series in marketing.
