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遤⚌馋⸷䘯鸟䫣デ ⚡䫡遤⚌ˋˋ峤〄宐 雮㟞Ɤ幡兠〳錛 GROWTHISPREDICTABLE...WITHNINT Ⰼ㚖侨㶶ꨪ㈒AI㣐侨䰘⚁㹻 https://www.nint.com/ 䘯䫣呍䗱絕雿 鸟錢 繠㺂㾩䚍⚁⚌⸆佪ծ䠭㸽ⵞ慨佅丒ㅷ晥䲿넞雳⟟勉峤〄䫡〄遤⚌姻㖈饥ぢ⸆腊絈ⴔ⻊ㄤ⡤낉礵絈⻊ ꣈膴䧭⚹չ넞㟞Ɤծ⡛⽑嫱պ覰嵳⸆佪饋麤 㕂餗䄕饰鷶幯䧭⚹嶊餩罏峤〄宐껷鷥 峤〄宐遤⚌歏㉁畮蠒Ꝉッ䌢䙖⻊馋⸷ 侨䰘勻彂Nint⟣䬪䎂〵鿈ⴔ⚺崨餗卹♸歏㉁䎂〵 遤⚌ⴔ碫㹁⛐ꅷ欽䎂〵荈剣ⴢⴔ㛇ⲥ劥䫣デ⚹遤⚌䘯鸟䫣デ劢絑㹎雦➑⣘⿬罌 GROWTHISPREDICTABLE...WITHNINTwww.nint.com Part 02 2023䎃餗卹歏㉁䎂〵峤〄宐遤⚌䞔ⲃ鸟錢 峤〄宐 Ꝉ㈒괄 120➉⯋+ 䧭❜㖲⟟ 75⯋ 》侨䎂〵厤⚺崨餗卹歏㉁䎂〵 》侨薴㔵2023.1.1-2023.12.31 》侨傞ꢂ2024.2.2遤⚌㹁⛐ •繠㺂䫡椚-繠〄䫡〄/⧺〄-㣢〄幡峇-ս峤〄宐վ •㹻㾀欽ㅷ-峤䫡幡峇⵫/⽡欰䋌/紺/껺讚-㣢〄幡峇/䫡椚/鸣㘗-ս峤〄宐վ侨䰘勻彂Nint⟣䬪䎂〵鿈ⴔ⚺崨餗卹♸歏㉁䎂〵 遤⚌ⴔ碫㹁⛐ꅷ欽䎂〵荈剣ⴢⴔ㛇ⲥ劥䫣デ⚹遤⚌䘯鸟䫣デ劢絑㹎雦➑⣘⿬罌 GROWTHISPREDICTABLE...WITHNINTwww.nint.com 峤〄宐餗卹歏㉁♧紩碫湡㼆嫱ˋˋ繠㺂䫡椚vs.㹻㾀欽ㅷ繠㺂㾩䚍⸔⸂峤〄宐Ȿⴁ넞㹐⽀⟟ 峤〄宐碫湡涸䔱㾩騟䖈 餗卹歏㉁⚥չ峤〄宐պㅷ碫ⴔⵆ䔱㾩✵չ繠㺂䫡椚պչ㹻㾀欽ㅷպ⚙㣐♧紩碫湡կ峤〄宐㖈♳鶣⚙㣐♧紩碫湡⚥涸⽑嫱ⴔⵆ⚹3.77%ㄤ1.44%կ 3% 6% 8% 83% Ꝉ괄34➉⯋+ 䧭❜㖲⟟57⯋ չ繠㺂䫡椚-㣢〄幡峇պ♴紩碫湡⟧괄չ㹻㾀欽ㅷ㣢〄幡峇/䫡椚/鸣㘗պ♴紩碫湡⟧괄 7%2% 91% Ꝉ괄88➉⯋+ 䧭❜㖲⟟85⯋ 峤〄宐 峤〄宐 峤䫡㤛鄳 〄芘/䫡〄❡ㅷ ⯝峤峤〄宐/㌂꨺ 䫡〄稇 Ⱖ➭ www.nint.com 遤⚌㹁⛐ •繠㺂䫡椚-繠〄䫡〄/⧺〄-㣢〄幡峇-ս峤〄宐վ •㹻㾀欽ㅷ-峤䫡幡峇⵫/⽡欰䋌/紺/껺讚-㣢〄幡峇/䫡椚/鸣㘗-ս峤〄宐վ 侨䰘勻彂Nint⟣䬪䎂〵鿈ⴔ⚺崨餗卹♸歏㉁䎂〵 遤⚌ⴔ碫㹁⛐ꅷ欽䎂〵荈剣ⴢⴔ㛇ⲥ劥䫣デ⚹遤⚌䘯鸟䫣デ劢絑㹎雦➑⣘⿬罌 餗卹歏㉁騗ㅷ碫㼆嫱 ⚁⚌⸆佪ծ絈ⴔ㖞兞ծ䠭㸽ⵞ慨䲿넞ㅷ晥雳⟟勉 餗卹歏㉁չ㣢〄幡峇պ&չ㣢〄幡峇/䫡椚/鸣㘗պ〽㶩碫湡 Ꝉ괄⼦嫱 ず嫱Ꝉ㈒괄㟞Ɤ桧 峤〄宐䫡〄礵屘Ⱖ㸐䫡〄 〄芘/襒导〄芘/揨屘芁 峤䫡㤛鄳䫡〄稇 㣢淼礵屘/礵⼶〄芘/䫡〄❡ㅷ ⯝峤峤〄宐/㌂꨺ ䷑⚏/㊀㋷/㣢〄鸣㘗 䫡〄礵屘㸝櫕 㣢淼곫峤㣢淼熋瀨芁 껺〄㌂꨺ 2023倝㟞ㅷ碫 2023倝㟞ㅷ碫 •껺〄㌂꨺ GROWTHISPREDICTABLE...WITHNINT www.nint.com 2023넞⟧괄ㅷ碫 •峤〄宐60%+ •䫡〄礵屘10%+ 2023넞㟞Ɤㅷ碫 •㣢淼곫峤鵛450% •护发精油安瓶70%+ •免洗洗发水/喷雾50%+ 넞 ⡛ 侨䰘勻彂Nint⟣䬪䎂〵鿈ⴔ⚺崨餗卹♸歏㉁䎂〵 遤⚌ⴔ碫㹁⛐ꅷ欽䎂〵荈剣ⴢⴔ㛇ⲥ劥䫣デ⚹遤⚌䘯鸟䫣デ劢絑㹎雦➑⣘⿬罌 峤〄宐餗卹歏㉁ぐ⟟呔媯畊✰呔㽷 ⡛畊✰ծ㣢鿈佪䎾䓳200։350⯋⟟呔媯䧴⚹覰嵳饋麤 GROWTHISPREDICTABLE...WITHNINT www.nint.com 䧭❜㖲⟟-⟟呔媯 CR4 䏅Ꝃ㺙䏞 㹈餍㺙䏞 0~49.9950~99.99100~149.99150~199.99200~249.99250~299.99300~349.99350~399.99400~449.99450~499.99500⿺⟄♳ 覰嵳⟟呔媯ⴔ區 遤⚌꧋⚥䏞 200։350⯋⟟呔媯ⰻCR4㖈40%䊩〸♳♴嵥 ⸓3%遤⚌꧋⚥䏞鷓⚥㣢鿈佪䎾♶儑衼 畊✰㺙䏞200։350⯋⟟呔媯⟟呔媯ⰻ䏅Ꝃ㺙䏞&㹈餍㺙䏞鳅⡛⡙✵湱㼆⡛畊✰涸梠㞯 넞 ⡛ 侨䰘勻彂Nint⟣䬪䎂〵鿈ⴔ⚺崨餗卹♸歏㉁䎂〵 遤⚌ⴔ碫㹁⛐ꅷ欽䎂〵荈剣ⴢⴔ㛇ⲥ劥䫣デ⚹遤⚌䘯鸟䫣デ劢絑㹎雦➑⣘⿬罌 峤〄宐餗卹歏㉁⸆佪㾩䚍ⴔ區 ꣈膴ծ邉宐⥂弪䧴⚹餗卹歏㉁넞㟞Ɤ⡛⽑嫱涸覰嵳⸆佪饋麤 Ꝉ 괄 ⽑嫱 㟞Ɤ桧 10% GROWTHISPREDICTABLE...WITHNINT www.nint.com ず嫱Ꝉ괄㟞Ɤ桧 侨䰘勻彂Nint⟣䬪䎂〵鿈ⴔ⚺崨餗卹♸歏㉁䎂〵 遤⚌ⴔ碫㹁⛐ꅷ欽䎂〵荈剣ⴢⴔ㛇ⲥ劥䫣デ⚹遤⚌䘯鸟䫣デ劢絑㹎雦➑⣘⿬罌 Part 02 2023䎃ⰻ㺂歏㉁䎂〵峤〄宐遤⚌䞔ⲃ鸟錢 峤〄宐 Ꝉ㈒괄 57➉⯋+ 遤⚌ず嫱㟞鸟 62%+ 䧭❜㖲⟟ 65⯋ 》侨䎂〵厤⚺崨ⰻ㺂歏㉁䎂〵 》侨薴㔵2023.1.1-2023.12.31 》侨傞ꢂ2024.2.2 遤⚌㹁⛐⚡䫡㹻幡-⚡➃䫡椚-峤〄䫡〄-ս峤〄宐վ 侨䰘勻彂Nint⟣䬪䎂〵鿈ⴔ⚺崨餗卹♸歏㉁䎂〵 遤⚌ⴔ碫㹁⛐ꅷ欽䎂〵荈剣ⴢⴔ㛇ⲥ劥䫣デ⚹遤⚌䘯鸟䫣デ劢絑㹎雦➑⣘⿬罌 www.nint.com GROWTHISPREDICTABLE...WITHNINT 峤〄宐ⰻ㺂歏㉁䋑㖞掚䏞Ꝉ괄ծ䏅Ꝃ侨鷶䎃♳嶻ⰻ㺂歏㉁峤〄宐䋑㖞㟞Ɤ馋⸷葻㥩 2021-2023峤〄宐䋑㖞」⻊馋⸷ Ꝉ㈒괄䏅Ꝃ侨 涰♰ 7,00030000 6,000 25000 5,000 4,000 3,000 2,000 20000 15000 10000 1,000 5000 GROWTHISPREDICTABLE...WITHNINT www.nint.com 0 2021 Ꝉ괄ず嫱 80%+ Ꝉ괄ず嫱 60%+ 2022 Ꝉ㈒괄䏅Ꝃ侨ꆀ 2023 0 侨䰘勻彂Nint⟣䬪䎂〵鿈ⴔ⚺崨餗卹♸歏㉁䎂〵 遤⚌ⴔ碫㹁⛐ꅷ欽䎂〵荈剣ⴢⴔ㛇ⲥ劥䫣デ⚹遤⚌䘯鸟䫣デ劢絑㹎雦➑⣘⿬罌 峤〄宐ⰻ㺂歏㉁嚋ⲃ ⚡䫡㹻幡2023䋑㖞⟧괄ⴢⴔ չ⚡䫡㹻幡պ♴紩碫湡⟧괄 չ⚡➃䫡椚պ♴紩碫湡⟧괄 չ峤〄䫡〄պ♴紩碫湡⟧괄 9% 5%200% 6% 9% 30% 40% 12% 10% 56% 44% 11% 17% 4% 31% 14% 峤䫡幡装⵫/⽡欰䋌/紺/껺讚 ⧺〄⿺ꂁ⟝ ⚡➃䫡椚 峤〄䫡〄魧⡤䫡椚〡臼䫡椚 ⽡欰䋌/猙㢅䫡椚厩〄掘〄/㣢〄鸣㘗魧⡤幡装Ⱖ➭ 峤〄宐䫡〄礵屘 ⯝峤峤〄宐/㌂꨺ 峤䫡㤛鄳Ⱖ㸐䫡〄㣢淼곫峤 䫡〄稇/〄芘㣢淼䫡椚㣢淼熋瀨芁 侨䰘勻彂Nint⟣䬪䎂〵鿈ⴔ⚺崨餗卹♸歏㉁䎂〵 遤⚌ⴔ碫㹁⛐ꅷ欽䎂〵荈剣ⴢⴔ㛇ⲥ GROWTHISPREDICTABLE...WITHNINT www.nint.com 劥䫣デ⚹遤⚌䘯鸟䫣デ劢絑㹎雦➑⣘⿬罌 GROWTHISPREDICTABLE...WITHNINT www.nint.com ⰻ㺂歏㉁騗ㅷ碫㼆嫱 峤〄䫡〄遤⚌ッ崨玐絈ⴔ⻊䙖⸷ 㣢淼곫峤 2023倝㟞ㅷ碫 㣢淼幡峇 㣢鿈峤䫡姿낢✉䎸 ⰻ㺂歏㉁㣢鿈峤䫡〽㶩碫湡 Ꝉ괄⼦嫱 ず嫱Ꝉ㈒괄㟞Ɤ桧 峤〄幡装 峤〄宐 峤〄幡装&�〄䫡椚 峤䫡㤛鄳 �〄䫡椚 䫡〄稇/〄芘 䎁〄䫡椚 䫡〄礵屘 䎁/�〄䫡椚 Ⱖ㸐䫡〄 㣢淼䫡椚 㣢淼䫡椚 峤〄幡装 ⯝峤峤〄宐/㌂꨺ 2023倝㟞ㅷ碫 㣢淼곫峤 㣢淼곫峤 㣢淼幡装 㣢淼熋瀨芁 •⯝峤峤〄宐/㌂꨺ •㣢淼熋瀨芁 峤〄幡峇 㸤•㣢淼곫峤 侮 弪〄䫡椚 鿈 㣢2023넞⟧괄ㅷ碫 峤•峤〄宐40%+ 䫡•峤䫡㤛鄳30%+ 崨•䫡〄稇/〄芘10%+ 㣢淼䫡椚 玐 2023넞㟞Ɤㅷ碫 オ䎁鸣㘗 •䫡〄稇/〄芘鵛70% •峤䫡㤛鄳60%+ •峤〄宐60%+ 䎁〄䫡椚 侨䰘勻彂Nint⟣䬪䎂〵鿈ⴔ⚺崨餗卹♸歏㉁䎂〵 遤⚌ⴔ碫㹁⛐ꅷ欽䎂〵荈剣ⴢⴔ㛇ⲥ劥䫣デ⚹遤⚌䘯鸟䫣デ劢絑㹎雦➑⣘⿬罌 峤〄宐ⰻ㺂歏㉁ㅷ碫䧭❜㖲⟟ 㣢鿈佪䎾䓳+⡛畊✰100։200⯋⟟呔媯䧴⚹灶㽷挿 GROWTHISPREDICTABLE...WITHNINT www.nint.com 覰嵳⟟呔媯ⴔ區 100։200⯋⟟呔媯 CR4㖈40%䊩〸♳♴嵥⸓2%遤⚌꧋⚥䏞鷓⚥㣢鿈佪䎾♶儑衼⚂畊✰㺙䏞⡛䧴⚹覰嵳 200։350⯋⟟呔媯 CR4㖈50%։70%薴㔵ⰻ遤⚌꧋⚥䏞鳅넞⡎畊✰㺙䏞⡛㶸㖈♧㹁鵳Ⰶ瑟ꢂ 䧭❜㖲⟟-⟟呔媯 CR4 䏅Ꝃ㺙䏞 㹈餍㺙䏞 0~49.99 50~99.99 100~149.99150~199.99200~249.99250~299.99300~349.99 350~399.99400~449.99450~499.99 500⿺⟄♳ 侨䰘勻彂Nint⟣䬪䎂〵鿈ⴔ⚺崨餗卹♸歏㉁䎂〵 遤⚌ⴔ碫㹁⛐ꅷ欽䎂〵荈剣ⴢⴔ㛇ⲥ劥䫣デ⚹遤⚌䘯鸟䫣デ劢絑㹎雦➑⣘⿬罌 峤〄宐ⰻ㺂歏㉁⸆佪㾩䚍ⴔ區 ꣈膴ծ⥝䫡⚹ⰻ㺂歏㉁넞㟞Ɤ⡛⽑嫱涸覰嵳⸆佪饋麤 Ꝉ 괄 ⽑嫱 GROWTHISPREDICTABLE...WITHNINT www.nint.com 㟞鸟⚥⡙侨 ず嫱Ꝉ괄㟞Ɤ桧 侨䰘勻彂Nint⟣䬪䎂〵鿈ⴔ⚺崨餗卹♸歏㉁䎂〵 㟞鸟䎂㖲⧩ 遤⚌ⴔ碫㹁⛐ꅷ欽䎂〵荈剣ⴢⴔ㛇ⲥ劥䫣デ⚹遤⚌䘯鸟䫣デ劢絑㹎雦➑⣘⿬罌 Part 03 2023䎃餗卹歏㉁vs.ⰻ㺂歏㉁峤〄宐遤⚌嶊餩罏⿺ㅷ晥峯㻋 》侨薴㔵2023.1.1-2023.12.31 》侨傞ꢂ2024.2.2 》侨䎂〵♧厤⚺崨餗卹歏㉁䎂〵遤⚌㹁⛐ •繠㺂䫡椚-繠〄䫡〄/⧺〄-㣢〄幡峇-ս峤〄宐վ •㹻㾀欽ㅷ-峤䫡幡峇⵫/⽡欰䋌/紺/껺讚-㣢〄幡峇/䫡椚/鸣㘗-ս峤〄宐վ 》侨䎂〵✳厤⚺崨ⰻ㺂歏㉁䎂〵 遤⚌㹁⛐⚡䫡㹻幡-⚡➃䫡椚-峤〄䫡〄-ս峤〄宐վ 侨䰘勻彂Nint⟣䬪䎂〵鿈ⴔ⚺崨餗卹♸歏㉁䎂〵 遤⚌ⴔ碫㹁⛐ꅷ欽䎂〵荈剣ⴢⴔ㛇ⲥ劥䫣デ⚹遤⚌䘯鸟䫣デ劢絑㹎雦➑⣘⿬罌 GROWTHISPREDICTABLE...WITHNINT www.nint.com 峤〄宐餗卹/ⰻ㺂歏㉁嶊餩罏⟟呔⨊㥩㼆嫱ㅷ晥䗱兰䧴⚹չ餗ㅷ形⟟պ⚺銳⸓㔔 嶊餩罏⟟呔⨊㥩ⴔ䋒 87% 200⯋⿺⟄♳Ꝉꆀⴔ䋒 82% 32% 68% 餗卹歏㉁Ꝉꆀ ⰻ㺂歏㉁Ꝉꆀ 14% 11% 2% 2% 1% 0.35% 0.30% 0.11% 0.49% 0.10% 100% 90% 80% 70% 60% 50% 40% 30% 2023ꝈꆀTop10峤〄宐ㅷ晥ⴔ䋒 •㖈餗卹歏㉁畮Ⰼ鿈⚹濼ぜㅷ晥㣐晥 ꧋⚥䏞넞 •罜㖈ⰻ㺂歏㉁畮30%⚹涯晥50%⚹倝Ꝙㅷ晥㣐晥꧋⚥䏞⡛ 20% 10% GROWTHISPREDICTABLE...WITHNINT www.nint.com 0% 0~99.99 100~199.99 200~299.99300~399.99400~499.99500及以上 餗卹歏㉁Ꝉꆀⰻ㺂歏㉁Ꝉꆀ 侨䰘勻彂Nint⟣䬪䎂〵鿈ⴔ⚺崨餗卹♸歏㉁䎂〵 遤⚌ⴔ碫㹁⛐ꅷ欽䎂〵荈剣ⴢⴔ㛇ⲥ劥䫣デ⚹遤⚌䘯鸟䫣デ劢絑㹎雦➑⣘⿬罌 峤〄宐歏㉁Ꝉ괄Top20ㅷ晥歘⫸ 㕂餗惐訫䒁荛餗卹歏㉁ㄤⰻ㺂歏㉁㖞㚖㕂餗鷶幯䧭⚹嶊餩罏껷鷥 30% 40% 㕂餗ㅷ晥ず嫱㟞⸈ 10% 60% 70% 餗卹歏㉁Top20ㅷ晥ⴔ䋒ⰻ㺂歏㉁Top20ㅷ晥ⴔ䋒 35% 㕂餗ㅷ晥ず嫱㟞⸈ 5% 65% 60% 40% 㕂餗㕂꣢ㅷ晥㕂餗㕂꣢ㅷ晥 GROWTHISPREDICTABLE...WITHNINT www.nint.com 㢪㕕2023ⰻ㕕2022㢪㕕2023ⰻ㕕2022 侨䰘勻彂Nint⟣䬪䎂〵鿈ⴔ⚺崨餗卹♸歏㉁䎂〵 遤⚌ⴔ碫㹁⛐ꅷ欽䎂〵荈剣ⴢⴔ㛇ⲥ劥䫣デ⚹遤⚌䘯鸟䫣デ劢絑㹎雦➑⣘⿬罌 峤〄宐歏㉁䎂⤛絕匬 䎂傈Ꝉ괄⽑嫱鷶䎃以⼮蠒Ꝉ䌢䙖⻊馋⸷僈儑 峤〄宐䎂⤛絕匬」⻊馋⸷餗