$g×; ‡ $$¢ CONTEN 2021.(%0),.(% 05½354.5g352.1g,№"6fi1.6,2½]2016! ,8#:)*,.(%0Ⓒ3,' &Q7,Ⓒ+№-[4? 「½] ‡ 「3] 「$] $ ] ‡ NEWECOVEHICLEINDUSTRYTRENDS Á +@72EĘLŠI˛½L‰,$fi—S<;";$PⒸMV2015C+@72EONflH)!LQ$KM,2017?>ON№1P№G330%,ŠI9RQJ(],2019flH)A;Q$Q№V2021¡O N№1P159%,ŠI9%T14%,$11$˛12$$ŠI9№G20%V 83EõON+@7EõON+@7EL Desktop en m,q no tio d rci Utwisienimadminimviauisstruexe tan )g.7:W$+@72E4&X*:,$2E3Kz,2016-2021 *;H$,CHⒸ8+B72HŠK9L![],19!<2.8%N 21!<10.8%P№,]$$/119!<74%NT93%P Á ];#<>?+B72HgQ%.<I ,$Ⓒ8+B72H@<E:$O,G0G"fi÷2H5F<J№P )g07:Q$+B72H3&R*:,$2H3Mz,2019-2021 —:g,†@: KfT⎞YHdyDo)9,w 2009-2013 ‡ H>fiH5,snToG)ToBcV]XKfTQmfiƒArƒ'/÷oiF= 2014-2018 jlAHd,x!m;)6 ¢fl0'ToCcoiŠq *KfTQm9,A;C4 2019-2021 jlp,$_O+3(9,"M\P 2022T÷ †@$$ o)¡v9,"â ToCcBfi.tf ŠqV IgPT:MobgauJW;/GmNž&$?e&Q:[2021;KfTXm$$|/$*Qm+#z1LzflIg (g) =:†@$y 1-2=L`s‰-w¥]¡9,L;A;,¢kflC4ynr½,ªxq`o# ®AJ70 °VynL;,`Ⓒ$T>q`% ½ `sL;§Q¢$:1-2=LL; =LBb¾¡,/E8,yWZęQ§ `sy]]][,SIL;4ynL; ¤$iL;]*l$g«] ynL;¢$Q№,=L:,)=№ )—Ⓒt¡0¬", rynD:¡Q ]P[Ⓒty] 2021 `sy]6U106.8g №l?w169.2% l_L;?§[10% vw½30% 1H%MJL; 2022 H3Ⓒt,y]o%26¿ƒ2021N?$18¿ ¾6`s<70çƒ2021N<?$20ç GetStart GetStart ^gis:A\dž&$Q2QM²2O21N`sy$$³/$9m+(2Fazfl^g;`']E8Bb,`smy]e£z&¦X± †@y 1-2^*0;o$y\l)k^,45[y\?fL0(?lQ13NR yG0(D$,7-12D;ul)Bę2 nIh$H,l)_,$.˛]Ⓒ7fiyG0(W+t?sz] >gCL:,<lAž&$3eQ1~20212?fLTl$$/$$Fl+z-@zfl>g Ⓒ &1-2^*0,8a#`$y\l),ogM3â =b1-2^*01Aq3,!yG0(mY,4Z?v' ßⒸ & Ⓒ ¾ ;[S˛]Ⓒl),y:D;u,wyG0(x ;]‰,J3Šp$.]‰,67Д[,w$_Ⓒr -三:)9,1$0—÷4'5 (&#.ß,4№$№ę†@/ $QgQ-$˛4U˛1I$XJ,3O=HRPHEV&$BEV(&NfiHX PHⒸ@,&K'½56,#'V+8:H),$3O=;TⒸ@â%SQ>3 (&&&$+%.№32"ę LB/B 83.30% 84.50% 76.60% 77.90% 2018 2019 2020 2021 2018-2021$)9.№†@*"ę $"$K,& 6.60% 5.80% 7.00% 8.70% 8.10% 14.50% 27% 26% 38.40% 51.40% 32.50% 30.30% 49.20% 27.10% 31.80% 35.60% 2018 2019 2020 2021 2g:=:"0T7ž&$*NQ(Y2021)3O=AT$$ZX '(Ⓒ!+& $: Ⓒ$ '(Ⓒ!+&,-3; )$A,))$* ⒸCR5 75%71%67%64% g:$%g,$3g,$,g,2020-2022 2020 ½ 12.9% 2021 ½ 6.7% 60.1%+ 2022 @<Q 7J>Q $:Ⓒ$ ;QM6№4y?,7J>ⒸAS! 2021)7J>ⒸA*№4NDTOP10Q 7J>ⒸA*№4B—№:,E:',7½ⒸAQgM¡)№4NDTOP10(Z C.ONE#÷ID.4CROZZ&YP7]№AXU⎞ER6#÷ID.4X⎞MARVELR#÷ID·6CROZZ]№C O KH O O KH 5g9>:-38&CAAC;QLRgGTI[Ⓒ[$7J>;QⒸAKOLLRgG1\zfl6C;[QuestMobile2021);QM5$LR=%\[QuestMobile2022;QLR=%QD/VH\zfl6C ‡ †@¼N½ 1H95NJP)¡Z'â ToCA-fiUH y†@ 0B+#;(& ®!Ⓒ=JW].y6'1ⒸQ,G8L1H $№9 C>N$%N2ę'4I ®!Ⓒ=gQAITA$SA7DⒸQ 1H95NⒸ="RY$)X№ ®WIⒸ=*KEFQ Ⓒ=QVfi"3[\$ITA2:3 ] NEWECOVEHICLEINDUSTRYMARKETINGINSIGHT )$e!$ 10K+ $ę#(β&e+' #(β APP (V"*() $APP 14161.98 $ 12398.86 $, 2098.33 $! 1922.89 $¼ 834.35 … … (β&e+' g:;№iResearchiUserTracker,2022.6 ‡ƒ,Ⓒ¾ '+Q",)÷)-,*$&'Ⓒ+X)$;$ ‡ Ⓒ&№ ‡ g:$$g,$3g,$.g,2020-2022 WHO $, -#Ⓒ$"08:-#225-343%‰$6);-#2/ $*4,8 *5№ '15№ & & g#:$+g,$3g,'1g.$7g,2022.6 200 YL v `180 XY H c160 TGI $X L140 v ` #120 / t V $100 X80 $Y 60 X #40 V 20 0 WHERE:V9 Lv`YpX/@r6A L—r/@L—r/@ 三r/@ TGI 132 Дr/@ TGI 153TGI 133 —r/@ TGI148 Lv`..X/@r6A L—r/@ 三r/@ L—r/@ =r/@ TGI125 Дr/@ —r/@ TG1I55 TGI —r/@ TGI111 TGI122 —r/@ 128 TGI 121r/@ TGI TGI153 TGI TGI TGI193 112r/@ 124r/@ 138 KgT`:$DJq3Kg,$D0G33Kg,$ 3Kg,2022.06 [^$№;0fiLv`OP;0,BXjLv`Y½m[,=X,aƒ3L—r/@QLv`gOP@-,$n;2XNh N ^"j [^@ C@ ƒIj Bj Ixj Z"j7Fj @ 4\@ TGI I]jlEjД>j _"j _j =]j B]Mw[; ž"j ]j =j Zj ~?j y2)Mw[; $j *$39Qk:Lv`YX ]Ⓒw[; ^j Le‰:w[; y%w[;]Ij ½yj ęUj TGI YX#Vi8ƒ,JLv `YX#Vi8d№,;08Lv`Y1a [YX#Vi8ƒ№ ,JLv`YX#VR,<]R5Lv`Yg½;0 5060708090100110120130140150 YXTGI YX,0#V/t$X,0#V ½.!."№+) !'#‡%№§Ⓒ&( WHAT !' β, * J^ ]I ‰a ½ +119% C;$ ]C.A ]CF5W ]C9!U V\ )^S2Z8X` #flX` QdcQ<X Ydc Y] dc!¡ e/g!¡ C;!¡ "L1e% Ç% $T,6%; OC 0P?X=A$,VMV&˛d3P&˛JRNB&Xb:=A_([ /g7?:$&-H/g,$&*3/g,$d/g,2022.06 HOW:βeβ ¡FD$9,E+B$3 AWARENESSINTENTIONACTION SERVICE 决策周期缩短 缩短 5: %9 EG ¡Ⓒ-B= 8/ęA Ⓒ-AДJ ) Ⓒ-C 9 Eƒ/@Q ‰3 消费者留资周期 #g(,:$"4#g,$3#g,$H#g,2022.63№'0C.2;0CƒH 16.]>3№' eAWARENESS $,+ę1$8o$b$'I8UB?dLY½& , Ry$ ÇAƒ] c$$ 15%+ ½] №>!i $n:120½ d%A6g 23%+ $Q)@ №>!i 317%+ $n:612 <;Jh# 31%+ $Q)[m №>!i $n:4+z Aa 36% 29%+ $j_g №>!i 5Ⓒ 58%ƒ] % 32 F0M& ?dD$$ $n:6"p ※Aƒ9 $flg$4 №>!i $P\%A$№ $ZMg №>!i $Ag №>!i (ⒸE8Q)$Xk 6g=B:$,3O"6g,$,/3"6g,$n"6g,2020-2022 +99%Ⓒ@-S +20%Ⓒ@ca +68%HZf +28%ÇZf +17%^6 +509%MlДn +50%4& +10%ƒkl eINTENTION ] % 9"№6d 55% +65%‰* +13%/V` 1Q=C\B(.Kg№ 90%B(_T:Ⓒ@6 3.8B(!1Q=Ⓒ@gF0 1.1B(!?8^Ⓒ@gF0 i7A 9"№6d 45% ^]W 9"№6d 63% 6ƒ 9"№6d 17% 'Qj 9"№6d 49% <[$3J)LI,FL;;`$Ç"emh№,.K$b]G#$(Дn/;ƒ/) Ⓒ ÷J Д 0g3=:$".K0g,$"%30g,$k0g,2021.1-6vs2022.1-6 eACTION $IFb‰#LÇ:)]QHBe,[J`H`'":)$CHMZ>,cJ;=Дk":);b№ $jHV:)E_&3 -I± -IK$ `[(± b`± `H[(± `H.c$ ;^ ]`YG dD± 89% :);^ 2Q5gAa<Ⓒ9 $Tf $jHVE_&5 Ⓒ9± `,`Q 4± WVR[(Дk[(± @± ?Xh 8[(± Xh\0c$3ªQiVR[( 12% № 9% № 7% $ № 7%6% $ .g27:$j.g,2021 e- ACTION $$&№,$$["fi¢$£ 3z[!Ⓒ% # eSERVICE XX[Y¾ XX5Q\h XX;]f, XX;]f, Ⓒ@ №=^ 48% XX[< XXⒸDI[ XXESU[ XX4S(J[R $)2QCA[X[a?i,2QCA[X[&¡№98¼Z 2QC[$ƒ4H%‰ 2QC[3½G 2QC[3№9 2QC[OTA]L 2QC[V>6 XX[:JO]L 2QCE@e"3 ª №=^ 65% XX]L2QC[E@]' ] №=^ 32% XX0VE$_ 2QC[ƒE* XXJOQV№ MEA[aW3№ EA[JO]L3* 1g;C:$)/K!1g,$)+3!1g,$c!1g,2021.01-06vs2022.01-06 L] $ NEWECOVEHICLEINDUSTRYM