什么值得卖•时尚魔盒 | 阿里巴巴国际站鞋靴行业趋势热品（2021年6月）

鞋靴行业2021年6月刊1 2222运动鞋/潮鞋延续自2020春夏的运动鞋类别在2020/21秋冬表现最佳高需求和低折扣：WGSN Barometer调查显示，美国、英国和德国消费者在整个2020/21秋冬的运动鞋购买意愿不断提高。强化舒适主题：在线上产品信息中标明“舒适/气垫”的运动鞋表现出色。Continuing on from S/S 20, sneakers stood out as the best-performing footwear category in A/W 20/21.High demand and low markdowns : WGSN Barometer surveys show intent to purchase sneakers remain lied across the US, UK and Germany throughout A/W 20/21. Enhance comfort messaging: sneakers labelled comfort/cushion in their online descriptions saw good performance三级类目慢走风休闲鞋Walking Style Shoes -201334413排序属性项核心属性（中文）核心属性（英文）1款式慢跑风休闲鞋Walking Style2风格超轻鞋底Ultra-light sole3材质弹性网眼/工程针织鞋面elastic mesh / engineered knit for uppersSneakers鞋靴行业时尚魔盒· 6月刊 3333登山靴使用创新配色和创新材质让登山靴更加多样化女士时尚市场依然热衷于登山靴，2020/21秋冬新品引入了全新配色和有趣的混搭材质。添加应季点缀亮色，例如粉水晶色、银色、深青苔色。厚底、装饰绗缝、对比袜子衬里都是更新设计的新方式。材质的及膝靴Diversify hiking boots using novel colourand material applicationsWhile there is still an appetite for hiking boots for the women‘s fashion market, introduce new colourwaysand interesting material mixes for A/W 20/21 deliveries.Addpops ofseasonal accent colours, such as pink crystal, silver and dark lichen.Chunkysoles, decorativequiltingpanels and contrast sock linings are new ways to update designs三级类目登山靴Hiking Boots-201331010排序属性项核心属性（中文）核心属性（英文）1款式徒步鞋/登山鞋Hiking Boots2鞋跟厚底Chunky Soles3颜色粉水晶/银色/青苔色Pink crystal/silver/dark lichenThe Hiker Boot鞋靴行业时尚魔盒· 6月刊 4444凉鞋和拖鞋对室内外皆宜的凉鞋和拖鞋的需求增长，人们需要方便外出也适合居家的款型。这带来了时间的转变，露趾设计在季初更早上市，并大大减少了派对装新品中高跟凉鞋的数量。谨慎对待凉鞋：尽管我们看到美国零售商的凉鞋新品数量增加，且降价比例低于平均水平，但凉鞋仍然是秋冬季折扣率最高的鞋品。注意不要对其过度投入。拖鞋显著增长：随着零售商不断适应居家的生活方式，新品拖鞋增长（英国+9个百分点至21％，美国+5个百分点至11％）。The appetite for indoor/outdoor sandals increased along with slippers, as people looked for easy slip-on styles to wear while staying in. This resulted in a phasing shift,bringing open-toe styles earlier in the season and drastically reducing the number of heeled sandals for party drops.Slippers significantly increase: new-ins rise as retailers race to adapt to the homebound lifestyle (+9ppts to 21% UK, +5ppts to 11% US). Futureproof this trend for A/W 21/22 in comfort clog styles 三级类目拖鞋Slippers-201337913排序属性项核心属性（中文）核心属性（英文）1款式个性拖鞋Slide2季节秋/冬Spring/ Summer3特点特色鞋跟Feature heelSandals and slippers鞋靴行业时尚魔盒· 6月刊 5555靴子在秋冬季全价潜力最大的靴子膝实用防护款型是关键：与我们的2020/21秋冬买手指南相一致，防水靴的降价水平偏低，而全价销售率较高（英美两国的降价比例分别为37%和35%，全价售罄率分别为15%和4%），包括机能/性能款型、填料绗缝、罗纹款型以及小批量的雪地靴。切尔西靴将在2021/22秋冬演化为高筒款靴Traditionally the category with the most full-price potential in A/W, boots saw a steep increase in discounting rates YoY but remain the least discounted footwear category in the US and second least in the UK.Practical, weatherproof s tyleskey: in line with our A/W 20/21 Buyers' Briefing, waterproof boots show low discounting levels and high full-price sell-through (MDs 37% UK, 35% US, FP OOSs 15% UK, 4% US) as do performance/tech styles, padded qualities, ribbed styles and, in small volumes, snow boots. Move on chelseastyles in tall iterations for A/W 21/22 assortments 三级类目靴子Boots-201153703排序属性项核心属性（中文）核心属性（英文）1款式踝靴/切尔西靴Ankle boot/Chelsea Boots2颜色黑色/棕褐色Black/Tan3特点毛绒兽纹/松糕鞋底/柔和方头Chunky platform/hairy texture/softened squareBoots鞋靴行业时尚魔盒· 6月刊 6666雨靴对跨季节和多功能单品的关注将在疫情过后价值意识日益增强的消费者中产生共鸣。将雨靴加入至一月至三月新品，在过渡季顺应即买即穿的需求。这些实用功能款型也将吸引节庆活动的参与者，尤其适用于多雨季节。色彩更新改良2020/21秋冬的厚底军靴和切尔西靴。油灰色和白色将吸引更前卫消费者，而中性色及白色凸凹鞋底为黑色基本款增添新意。Focusing on transseasonalandmultipurposeitems will resonate with a consumer that is increasingly value-conscious post-Covid-19. Posit your rainy day boot for January-March deliveries,capitalisingon the buy now, wear now opportunity during transitional weather. Thesefunctional utilitarian styleswill also appeal to the festivalgoer, especially inrainy climates. Evolve A/W 20/21'schunky combatand Chelsea styles with colourupdates. Putty greys and white will appeal to the more fashion-forward set, while basic black options feel fresh in neutral and white lug soles.三级类目雨靴Rain Boots-3220804排序属性项核心属性（中文）核心属性（英文）1款式厚底切尔西靴/厚底军靴/高筒雨靴chunky Chelsea boot| platform combat boot| dystopian boot2材质防水材料/涂层/橡胶Waterproof materials| coatings/Rubber3颜色油灰色/白色/中性色/白色鞋底Putty greys| white | white lug solesRain Boots鞋靴行业时尚魔盒· 6月刊 7777版权声明数据来源1.本报告部分数据、图片和内容来源为网络信息收集或第三方机构资讯整合，如有侵权请联系删除邮箱：wq1401@alibaba-inc.com；2.本报告其余部分数据来源为阿里巴巴国际站行业版数据管家和行业大脑，所载资料仅供一般参考用，并非针对任何个人或团体的个别情况而提供。版权说明1.本报告版权归Alibaba.com（阿里巴巴国际站）所有，转载时请务必附带以下文字说明：“数据来源：阿里巴巴国际站什么值得卖•时尚魔盒”，否则视为侵权；2.使用本报告内的图表数据及相关描述性文字时，请务必保持数据和信息的一致性，不得任意修改和曲解；3.如有更多内容及商业合作需求，请发邮件至邮箱：wq1401@alibaba-inc.com。更多行业报告及官方信息，请登录阿里巴巴国际站中文官网：https://supplier.alibaba.com?&joinSource=mkt_gw_baogao 8扫码回看本期课程关注“阿里巴巴国际站商家成长”获取行业报告，预知精彩课程