什么值得卖•时尚魔盒 | 阿里巴巴国际站流行配饰行业趋势爆品（2021年7月）

流行配饰行业2021年7月刊1 222Hashtag主题名称通勤棒球帽早已是核心单品的棒球帽可以尝试不同的可能性。在2021/22秋冬发布会上可以看到对其不同的诠释，从满足#futurecommuter未来通勤需求的实用主义设计，到#newprep新派学院风美学，搭配闲适的#workleisure办公休闲造型。Already considered a core item, the baseball cap provides a lot of room for experimentation. Various interpretations are seen across the A/W 21/22 presentations, from a utilitarian design that caters the needs of the #futurecommuter, to a #newprepaesthetic to pair with casual #workleisurelooks. 三级类目运动帽Sports Caps-32708排序属性项核心属性（中文）核心属性（英文）1材质布料Fabric2纯色/染色珍珠/贝壳Pure color/Printing3风格户外OutdoorBaseball cap2 333Hashtag主题名称宽帽檐渔夫帽主打单品渔夫帽的必备造型地位不容动摇,具有极强的百搭性和跨季性• 用彩格纹和条纹等经典印花来更新，并采用宽帽檐设计来起到遮阳效果。防水面料和可调节系带是体现实用性的关键• 迎合匹配印花组合的流行趋势，做为减少面料浪费的时尚单品，参见RaisaVanessa和Agnès Bhero item, the bucket hat retains must-have status thanks to its versatile and transseasonalappeal • Update it with classic prints such as gingham and stripes, plus a wider brim for sun protection. Weatherproof materials and adjustable straps are key to its practicality • Tap into the rise of print-matching sets as a fashionable solution to reduce material waste, as seen at RaisaVanessaand Agnès B三级类目渔夫帽Bucket Hats-32703排序属性项核心属性（中文）核心属性（英文）1材质布料/尼龙Fabric/Nylon2颜色印花/格纹Printing/Plaid3风格休闲CasualWide brim fisherman'shat3 444Hashtag主题名称宽帽檐草编帽夏季草编帽已然是春夏核心单品，与盛夏和现代造型搭配时百搭效果更出众，参见Simonetta Ravizza• 可采用宽帽檐设计来增强遮阳效果，并用#novelty创意结构和装饰来加以更新，参见Nanushka和Alessandro Enriquez。以毛边设计来凸显其朴素的#handcrafted手工艺风格，参见EtroAlready considered a core item for S/S deliveries, the versatility of the straw summer hat is enhanced when styled with both high-summer and contemporary looks, as seen at Simonetta Ravizza• Optfor a wider brim for sun protection and update the hat with #novelty structures or applications, seen at Nanushkaand Alessandro Enriquez. Tap into its humble #handcrafted aesthetic with frayed edges, as seen at Etro三级类目草帽Straw Hats-100009274排序属性项核心属性（中文）核心属性（英文）1风格休闲Casual2材质纤维/PP/天然纤维Fiber/PP/Natural fiber3颜色条纹/天然颜色Stripe/Natural colorWide Brim Straw Hat4 555Hashtag主题名称印花围巾经久不衰的印花围巾不断吸引想要为造型轻松增添图案与色彩的消费者。延续自2021春夏的头饰造型，围巾可置于肩膀或慵懒垂坠环绕于颈部，为经典外套和西装增添意趣。Durable printed scarves continue to attract consumers who want to easily add patterns and colors to their designs. Continuing the headdress style from spring and summer 2021, the scarf can be placed on the shoulder or draped around the neck, adding interest to classic coats and suits三级类目其他围巾和披肩Other Scarves & Shawls-32599排序属性项核心属性（中文）核心属性（英文）1风格休闲风Casual2材质丝质/纤维Silk/fiber3颜色条纹/印花Stripe/PrintingPrinted scarf5 666Hashtag主题名称装饰性发带上几季的关键单品发带仍然有焕新潜力，#abovethekeyboardressing上半身造型趋势的流行• 充分开发发带的结构。填充和围裹设计在很多品牌中比较常见，比如RVNG和Luisa Beccaria • 迎合大热的匹配印花组合趋势，再次利用剩余面料。还不妨添加水晶、串珠和3D Luisa Beccaria 花朵等装饰来增强单品的吸睛效果A key item in previous seasons, hairbands continue to serve as newness drivers, especially after the rise of the #abovethekeyboardressingtrend • Experiment with the band's structure. Padded and wrap designs are seen across brands such as RVNG and Luisa Beccaria • Tap into the overarching rise of printmatchingsets and reuse leftover fabrics. Add embellishments such as crystals, beads and 3D florals to enhance statement appeal 三级类目缎带发饰Hair Ribbons-3390107排序属性项核心属性（中文）核心属性（英文）1风格时尚Fashion2材质布料/真丝Fabric/Silk3颜色印花/纯色Printing/Solid colorDecorative Hairbands6 777Hashtag主题名称吸睛腰带腰带仍然是关键单品，可打营造吸睛的外观并以最简单的方式来为造型打造出跨季效果将该单品与连衣裙、半裙和薄夹克相搭米兰配，凸显其修饰轮廓的潜力The waist belt remains a key piece as it makes a statement and offers a transseasonalaccessory option to alter outfits with minimal effortTap into the silhouette-enhancing potential of this item by layering it over dresses, skirts and light jackets 三级类目其他腰带Other Belts-3280199排序属性项核心属性（中文）核心属性（英文）1风格时尚Fashion2材质PUPU3颜色黑色/棕色/蓝色Black/Brown/BlueEye catching belts7 888Hashtag主题名称多用途头巾多功能产品依然是重要概念，因为消费者希望自己购买的产品物超所值，也希望有更充分的购买理由。迎合#protectivedesign防护设计热潮，#neckerchief领巾有各种各样的用法，包括临时口罩、度假头巾，或作为时尚颈饰点缀商务休闲服装。北脸与渡边淳弥和摄影师JamieHawkesworth合作的ExplorerBand就是很好的例子。可以作为口罩、头巾、领巾、腕带使用，具有速干性和抗菌性。Multipurpose product will continue to be a key concept as consumers seek more from their purchases and enhanced reasons to buy. Tapping into#protectivedesign,the#neckerchiefcanbeusedinavarietyofways,spanningadhocfacecoverings,vacationheadscarvesortiedsmartlyaroundthenecktoupscalecasualoutfits.AgreatexampleistheExplorerBandfromTheNorthFace'scollaborationwithJunyaWatanabeandphotographerJamieHawkesworth.Functioningasafacemask,head,neckorwristban 三级类目头巾Bandanas-3390101排序属性项核心属性（中文）核心属性（英文）1风格休闲Casual2材质布料/真丝Fabric/Silk3颜色印花/纯色Printing/Solid colorMulti purpose headscarf8 9数据来源1.本报告部分数据、图片和内容来源为网络信息收集或第三方机构资讯整合，如有侵权请联系删除邮箱：wq1401@alibaba-inc.com；2.本报告其余部分数据来源为阿里巴巴国际站行业版数据管家和行业大脑，所载资料仅供一般参考用，并非针对任何个人或团体的个别情况而提供。版权说明1.本报告版权归Alibaba.com（阿里巴巴国际站）所有，转载时请务必附带以下文字说明：“数据来源：阿里巴巴国际站什么值得卖•时尚魔盒”，否则视为侵权；2.使用本报告内的图表数据及相关描述性文字时，请务必保持数据和信息的一致性，不得任意修改和曲解；3.如有更多内容及商业合作需求，请发邮件至邮箱：wq1401@alibaba-inc.com。更多行业报告及官方信息，请登录阿里巴巴国际站中文官网：https://supplier.alibaba.com?&joinSource=mkt_gw_baogao 10扫码回看本期课程关注“阿里巴巴国际站商家成长”获取行业报告，预知精彩课程