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什么值得卖•时尚魔盒 | 阿里巴巴国际站服装行业趋势热品(2021年6月)

纺织服装2021-06-28阿里巴巴陈***
什么值得卖•时尚魔盒 | 阿里巴巴国际站服装行业趋势热品(2021年6月)

服装行业2021年6月刊1 2222宽松百搭连衣裙各大品牌2021早秋系列中,连衣裙的数量较去年同期下降13%,但仍然以19%的份额稳占榜首。早秋人们将更多地外出,建议选择风格百搭的全天候款式、办公休闲单品以及室内外两用造型,配合百搭的设计,增加连衣裙的使用场景和使用率。设计风格方面,推荐浪漫的田园风格、波西米亚风格,可无缝衔接夏季和早秋,宽松百搭的中长款会更受市场青睐。Although dresses have decreased 13% YoY for pre-fall 21 collections, they continue to hold the biggest mix, with 19%. Streamline your dress offer to include versatile day-to-night styles and indoor-to-outdoor pieces. To appeal to new consumer lifestyles, focus on versatile and multipurpose items.Roomy midi-to-maxi dresses which seamlessly layer up for autumn. Bohoand romantic style is recommended for the coming season.三级类目连衣裙WomensDresses 100005726排序属性项核心属性(中文)核心属性(英文)1轮廓宽松Loose2风格休闲,波西米亚,量感,实用,基本款,浪漫CASUAL,Bohemian,Sense of Quantity,Utility,basics,RomanticRoomy and Any-occasionDresses服装行业时尚魔盒· 6月刊 3333低调细节小黑裙面对缩减开支的消费者,小黑裙这一必备单品,在这一季讲更多采用低调内敛的设计手法,从而达到优雅且百搭的目的。低调的细节包括一层精致薄纱、撞色面料拼接、勺形领、高开叉、A型敞摆的裹身设计、宽松T恤连衣裙等。As an essential item, black dress is in a restrained approach to dressing-up to drive a message of versatility and investment for recessionary consumers.Recommend modest details such as a sheer overlay, contrasting fabrics, scooped neckline, high-slit, wrap dress with roomy A-line skirt, loose-fit T-shirt dress, etc.三级类目连衣裙WomensDresses 100005726排序属性项核心属性(中文)核心属性(英文)1颜色黑色Black2风格低调,休闲Modest,casualBlack Dresses withModest Details服装行业时尚魔盒· 6月刊 4444柔软量感上衣海外消费者需求正在寻求休闲混搭造型和更考究的办公休闲通勤风格之间的切换,他们需要使用上衣来搭配多种单品。在早秋衬衫/雪纺衫的设计上,量感依然是舒适宽松版型的关键,可同时增加波西米亚风格等提升时尚感。通过缩褶、褶饰、细褶等打造茧型宽松轮廓,形成立体而飘逸的百搭女士上衣,在颜色/花型选择上,建议采用浓郁的深色、几何图案、波点、复古印花、清新花朵印花等来打造休闲及考究的造型。Overseas consumers are shifting from stay-home styles to work-leisure look.Volume continues to be the key to create comfortable, roomy silhouettes that cocoon the body, while also adding a fashion-savvy touch to blouses echo Bohemian style or romantic style.Use smocking, ruchingand pin-tucks details to create a cocooning, roomy silhouette, and dark color or geometric/polkadotprints/fresh florals for both casual and smart-up style.三级类目女士雪纺衫/衬衫Women's Blouses & Shirts 126426051排序属性项核心属性(中文)核心属性(英文)1风格复古,休闲,波西米亚,极简Vintage,Casual,Bohemian,MinimalistThe Soft Volume Blouse服装行业时尚魔盒· 6月刊 5555荷叶边上衣在田园浪漫风、波西米亚风等夏季趋势的基础上,可增加量感造型及荷叶边细节来迎合秋季元素。荷叶边细节与泡泡袖的组合,使上衣更具有个性,可搭配秋季风格的下装,或与针织衫层搭。火腿纹(paisley)等传统印花搭配轻盈薄纱材质,形成不拘一格的花型色彩及飘逸流动的复古风格。Based on summer trends influenced by romantic and classic bohemian style, volume and ruffle details add to a moody, autumnal twist.The combination of ruffles and puff sleeves matches autumn-ready bottoms and layering with knits.Legacy prints such as paisley, along with ruffles in light sheer with fabric, to create a fluid, free-flowing silhouette and vintage style.三级类目女士雪纺衫/衬衫Women's Blouses & Shirts 126426051排序属性项核心属性(中文)核心属性(英文)1装饰荷叶边RufflesThe Ruffled Blouse服装行业时尚魔盒· 6月刊 6666舒适休闲裤长裤在本季各大品牌的发布会中占比有所下降,暗示着居家办公的崛起。偏运动风的长裤单品年同比显著增加(包括打底裤)。适合慢跑的长裤占比大幅上涨。舒适版型、易于穿搭、男友版型、卷裤脚、喇叭裤脚等设计,使本季长裤变得更加休闲。亮面的真丝、色丁面料使质感和时尚度升级。与上一季的相比,本季长裤的主要风格从居家休闲转变为办公休闲,在设计上更为考究,比如通过加长脚口罗纹、脚口开叉等方式来创新,或者通过无缝、无卷边的设计打造极简感。A decline in trousers across pre-season shows signals the rise of home working and increased on-screen communication has had a profound effect on this category.Consumers still expect comfort-driven silhouettes but new trends start to emerge and style updates are created driven by the desire to feel dressed. Look to fluid-fit boyfriend shapes, cuffed hems, flared ankles,Shine material as silk or satin, extended cuffs, split hem, seamless, cufflessdetails helps to switch “stay at home” style to “work leisure”.三级类目女士长裤(非牛仔类)Women's Pants & Trousers 127734122排序属性项核心属性(中文)核心属性(英文)1版型Fit Type宽松,常规Loose, regular2风格休闲,嘻哈,波西米亚,极简Casual, hip hop, bohemian, minimalistComfortable Casual Pants服装行业时尚魔盒· 6月刊 7777长款百褶裙中长和超长的百褶裙仍是该品类的关键,由2021春夏潮流演化而来,成为了核心单品。宽松版型利用了消费者对舒适单件服装的需求,散发时尚的日常华美感,展现经典的新女性气质。不对称下摆汲取并丰富了百褶裙的飘逸下摆设计,打造出更时尚的街头时尚风格。用撞色波点面料拼接块状褶裥,打造醒目立体的外观。热定型细节如日式折纸边等为飘逸百褶裙的表面效果加分,彰显个性。用对比配色的百褶,让服装更轻盈。Midi to maxi pleated skirts continue to be a stronghold in the category, evolving from S/S 21 as a core item.A roomy silhouette taps into the need for comfortable separates dressing that shows elegance and nods to classic codes of femininity.Asymmetric hems, paneled box pleats with contrasting polka dot fabric, structural heat-set details with special hem, contrast color in the pleats are recommended fashion elements in the coming season.三级类目女士半身裙Women‘s Skirts 349排序属性项核心属性(中文)核心属性(英文)1设计百褶裙Pleated2裙长及踝,拖地,至小腿肚Ankle-length, floor-length, mid-calfThe Pleated Dress服装行业时尚魔盒· 6月刊 8888机车夹克在市场上验证成功的机车款式以不同的样式呈现。仿皮和皮革替代品日益流行,契合购物少而精且环保的理念。极简主义设计有着跨季的魅力,能够和谨慎的消费者产生共鸣。通过撞色色块拼接、修身版型、短款设计。来吸引年轻人群。通过超大的翻领、束腰西装式的混搭设计,符合舒适休闲的主题,复古色柔软皮革、做旧缝线赋予夹克单品复古的美感。可拆卸为今年春夏较受欢迎的设计亮点,建议在秋冬继续尝试,如可拆卸衣袖。Tried-and-tested biker styles are offered in a variety of iterations. Fake leather and leather alternatives proved the less but better message.Minimalist design have a seasonless appeal, contrast color blocks create textural interest, Optfor slim-fitting and cropped designs for juniors. Oversized lapels, belted blazer-biker hybrids tap into