CONTENTS ExecutiveSummary. Part1SustainableTourismDevelopmentinASEAN3 Introduction.3 A.CurrentStateofASEANTourism6 B.SustainableTourismSupplyandDemandinASEAN9 C.GlobalDevelopmentsinSustainableTourismandASEAN'sResponse14 Part2KeyInsightsfromAMSConsultations.19 Part3ActionRoadmapforSustainableTourismDevelopmentinASEAN25 A.KeyPriority1:SustainableEconomicGrowth25 B.KeyPriority2:SocialInclusiveness26 C.KeyPriority3:ResourceEfficiencyandEnvironmentalSustainability28 D.KeyPriority4:CulturalDiversityandHeritageProtection.29 E.KeyPriority5:ResiliencePlanningandAdaptation30 F.ActionRoadmapforSustainableTourismDevelopmentinASEAN31 Part4ASEANCaseStudiesonSustainableTourismDevelopment53 ConcludingRemarksandWayForward64 References66 Appendices70 ThespecificobjectivesoftheRoadmapinclude: PresentthefindingsoftheAMSconsultationsonthekeyprioritiesforsustainabletourismdevelopmentinASEAN,includingenvironmentalprotection,cultura! conservationandsustainableeconomicpractices,ensuringeffortsaredirected towardthemostimpactfulinitiatives ii.Identifythestrategiesneededtoachieveeachpriority,whicharebroadenoughtobeinclusiveofdifferentAMSpriorities,yetspecificenoughtoguideaction,suchas enhancingindustrystandards,promotinginnovationandincreasingvisitor awarenessofsustainability ii.Foreachstrategy.identifythenecessarysupportingactionsalongwiththespecificactivitiestobecarriedoutfortheeffectiveimplementationofactions,expected outcomes,suggestedindicatorsandthestakeholderswhichmustbeinvolved iv.PresentASEANcasestudiestoprovidetheAMSwithpractical,actionableinsightsonsustainabletourismdevelopmentbestpractices v.ProvideconsiderationsonAMSimplementationoftheRoadmap. Toaddressthespecificobjectives,theRoadmapconsistsoffourmajorcomponents. ASEANtocontextualisethedevelopmentoftheRoadmap. Part2consolidatesthefindingsoftheAMSconsultations. Part3presentstheActionRoadmapforSustainableTourismDevelopmentin ASEAN,whichconsistsoffivekeypriorities. Part4comprisesASEANcasestudies,whichtouchonallthekeyprioritiesfor sustainabletourismdevelopmentinASEAN. 6.TheRoadmapisenvisionedasaregionalguidingframeworkratherthanaprescriptiveactionplan,enablingtheAMStoaligntheirindividualsustainabletourismstrategies withtheoverarchinggoalsofASEAN,thusfosteringacohesiveandintegratedapproachtosustainabletourismdevelopmentintheregionthroughcountry-levelandregion-wideactivities. 9.Thegrowthoftourism.howey withoutimpacts.Tourismreacheda recordhighin 2019. sufferingfrom overtourisn and2021 1eqo6se bershao beenplacinevident Dopulai destinationsenvironmental sultedin water 10.Fromtheeconomicperspective,tourismrevenueisnotevenlydistributed.Largeinternationalhotelchainsandtouroperatorsoftendominatetheindustry.withasignificantshareofprofitsleavingtheregion,contributingtoincomeinequalityand economicdependencyontourism.Theinfluxofforeigninvestmentandcapitalhasalsoledtothedisplacementoflocalcommunitiesandthegentrificationofneighbourhoods.Moreover,therapidgrowthofthetourismindustryinsomeASEANcountrieshasraised concernsaboutthepreservationofhistoricalsitesandnaturalhabitats. 11.Toaddresstheseandotherchallengestowardsustainabletourismdevelopment,the AMShavebeentakingconcretestepstoimplementcomprehensivestrategies.These infrastructure.Effortsarealsobeingmadetoengagelocalcommunitiesandpreservetheculturalandnaturalheritageoftheregion.Nevertheless,thecreationandimplementationofacomprehensiveregionalroadmapwithactionablestrategiesfor challengesandopportunitiesfacingthetourismindustry. 12.Thefollowingsectionfurtherelucidatestherationalebehindthedevelopmentofthe ActionRoadmapforSustainableTourismDevelopmentinASEAN,whichbuildsupontheASEANFrameworkonSustainableTourismDevelopment(AFSTD),publishedinearly2023. 13.TheAFSTDwasdevelopedtoproposeanoperationalframeworkforsustainable tourismdevelopmentinASEAN,takingintoaccountmulti-stakeholder,nationaland regionalperspectivesanddimensions.TheAFSTDaimstosupportCOVID-19recoveryinASEANandhelptheAMSeffectivelyaddressenvironmentalchallengesandclimatechange,aswellassocio-culturalissuesrelatedtotourismintheregion.Itdoessoby reinforcingthestrategicactionsandactivitiesoutlinedintheASEANTourismStrategic tourismwithalong-termvisionforsustainabletourismdevelopment,anoverarching 14.Part1ofthisreportprovidesasummaryoftheAFSTDtocontextualisethecreationoftheRoadmap,startingwithanoverviewofthecurrentlandscapeofsustainable tourisminASEAN,alongwithanexaminationofthelegalframeworkwhichfacilitates theprogressofregionalsustainabletourismdevelopment.ThisisfollowedbyananalysisoftheeffectsofCOVID-19ontheAASEANtourismindustryandtheexisting regionalroadmaptofosterCOVID-19recovery.whichisunderpinnedbyresilienceand tourismandASEAN'sstrategicresponsetothese,whichculminatesinthedevelopmentoftheAFSTDandthisRoadmap. A. CurrentStateofASEANTourism 15.TheCOVID-19pandemichaltedinternationaltravelin2020andcausedunprecedentedimpactsontheglobaltourismindustryanditsvastvaluechain.WhereastravelandtourismbeforeCOVID-19accountedfor10.3%oftheworld'sGDP,thisfiguredroppedto 5.3%in2020.Thep