The top beauty and fashion trends of 2021 include the use of natural and organic ingredients, the rise of virtual try-on technology, and the popularity of sustainable and ethical fashion. The US cosmetics brands that ranked highest by EMV include L'Oreal, Estee Lauder, and Procter & Gamble. The top US skincare brands by EMV include Neutrogena, Olay, and Cetaphil. The top US haircare brands by EMV include Clairol, Garnier, and Tresemme. The top beauty brands in Europe by EMV include L'Oreal, Unilever, and Procter & Gamble. The top skincare brands in Europe by EMV include L'Oreal, Unilever, and Avon. The top US luxury fashion brands by EMV include Gucci, Louis Vuitton, and Chanel. The top US apparel brands by EMV include Nike, Levi's, and Calvin Klein. EMV stands for "Engagement Multiplier Value," which is a measure of the impact that an influencer has on their audience.
