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Global Beauty Report: The Top Beauty Brands of Q1 2022

商贸零售2024-02-20-Tribe DynamicsY***

AI智能总结

Global Beauty Report Q1 2022: Key Findings

European Beauty Brands Focus on Influencer Partnerships

Spring Launch Strategy: European beauty brands are gearing up for spring launches by strengthening influencer partnerships.
Key Achievements:
- Collistar: Captured a record-breaking $1.2 million in Earned Media Value (EMV) through a notable increase in share-of-voice, attributed largely to a 130% quarter-over-quarter (QoQ) EMV increase and a 117% increase in mentions.
- Cacharel: Maintained robust growth, expanding its community by 76% QoQ, contributing significantly to $2.4 million in EMV, with a 33% QoQ spike.

Top 10 Beauty Brands in the UK

Charlotte Tilbury leads with $45.6 million in EMV, a 21% QoQ increase.
MAC follows closely, experiencing a 2% QoQ increase but a -45% year-over-year (YoY) decrease.
Fenty Beauty saw a 16% QoQ increase, contributing $20.7 million in EMV.

Community Metrics Highlight

Charlotte Tilbury: 3,315 ambassadors, 5.9 posts per ambassador, $13,766 EMV per ambassador.
Fenty Beauty: 1,692 ambassadors, 3.8 posts per ambassador, $12,244 EMV per ambassador.

TikTok's Role in Beauty

Revolution Beauty benefitted from partnerships, notably with Chloe (@chloeandcos), driving $1.1 million in EMV.
Fenty Beauty leveraged Alice T (@alxcext), contributing $392,900 in EMV for the brand.

Notable Brands and Influencers

Rare Beauty experienced significant growth, capturing $8.2 million in EMV, thanks to Selena Gomez's popularity and an expanded community.
Kaleidos Makeup grew by 284% QoQ, supported by potent advocate content creators averaging $35,900 in EMV per creator.

Summary

The Global Beauty Report Q1 2022 highlights the strategic importance of influencer partnerships in European and UK markets, particularly during spring launches. Key findings underscore the effectiveness of influencer collaborations in driving brand visibility and sales, with notable growth observed in brands like Collistar, Cacharel, and Rare Beauty. The report also emphasizes the role of TikTok in boosting brand presence, especially in the UK, where it played a pivotal role in increasing EMV for Revolution Beauty and Fenty Beauty. Charlotte Tilbury leads the UK market with its robust community engagement, demonstrating the power of passionate advocates in driving brand success.

Global Beauty Report: The Top Beauty Brands of Q1 2022

GlobalBeautyReport Q12022 Introduction OurquarterlyGlobalBeautyReportranksthetopbeautybrandsinearnedmediaperformanceacrossmajorinternationalmarketsandrevealsexclusiveinsightsintotrendingcontent,products,andbrands.Wepublish,andworkwithbrands,inbeauty,fashion,wellness,lifestyle,andmoreintheU.S.,aswellasinnumerousinternationalmarkets.Visitcreatoriq.comforfullaccesstoourreports. Contents 02Introduction 03GuidetoEarnedMediaValue 04EuropeanBeautyBrandsPrepforSpringLaunchesbyBolsteringInfluencerPartnershipsTop10BeautyBrands:LeaderboardandHighlights 05UK 07UKHighlights 08France 10FranceHighlights 11Australia 13Canada 15Germany 17GulfCountries 19Italy 21Japan 23Korea 25Spain 27US ©2022TribeDynamicsGlobalBeautyReport2 WhatIsEMV? EarnedMediaValue,orEMV,isTribeDynamics’proprietarymetricforquantifyingtheestimatedvalueofconsumerengagementwithdigitalearnedmedia.Ourholisticapproachassignsauniquevaluetoapieceofcontentbasedontheplatformitwaspublishedonandengagementreceivedfromfollowersandconsumers.Thisvalueisthenattributedtothespecificbrandsmentionedwithinthepost.EMVcanbeusedtoevaluatetheearnedperformanceofindividualmarketingcampaignsandbenchmarkbrandswithinthecompetitivelandscape. Postsby: InfluencersBrands RetailersPublications Onplatformsincluding: InstagramYouTubeFacebook TwitterTikTok Pinterest Blogs Engagementvia: CommentsTweets/RetweetsFavorites Likes Pins/RepinsShares VideoViews GlossaryofTerms InfluencerTiers PowerhouseInfluencer Ambassadorwithover1Mfollowersontheirprimarychannel. EstablishedInfluencer Ambassadorwith300kto1Mfollowersontheirprimarychannel. Mid-TierInfluencerAmbassadorwith100kto300kfollowersontheirprimary channel. Micro-Influencer Ambassadorwithfewerthan100kfollowersontheirprimarychannel. ©2022TribeDynamics CommunityMetrics CommunitySize Thetotalnumberofambassadorswhocreatedcontentaboutabrandwithinagiventimeperiod. PostingFrequency Theaveragenumberofpostscreatedperambassadorforabrandwithinagiventimeperiod. AmbassadorPotency TheaverageamountofEMVdrivenperambassadorforabrandwithinagiventimeperiod. Other EMVRetention TheproportionofEMVfromloyalinfluencerswhocontinuetopostaboutyourbrandfromonetimeperiodtothenext. EMVretentioniscalculatedbytakingtheamountofEMVgeneratedinagiventimeperiodbyinfluencerswhoalsomentionedyourbrandinthecorrespondingprevioustimeperiod,andthendividingthatfigurebyyourbrand’stotalEMVinthecorrespondingprevioustimeperiod. SponsoredEMV Apostislabeled“sponsored”ifitcontainshashtagsorlanguagethatdenoteasponsorship,suchas“#ad”or“#spon.” 3 EuropeanBeautyBrandsPrepforSpringLaunchesbyBolsteringInfluencerPartnerships Springisalwaysabusytimeforbeautybrands,astheygearuptoprovidesun-streakedandcolorfulproductstocustomersemergingfromwinterhibernation.Keytopromotingthesebuzzynewcollections?Consistent,passionatebrandadvocates.Below,we’veroundedupafewbrandsthatexcelledatgrowingandenhancingtheimpactoftheircreatorcommunitiesinQ12022. InGermany,SyossBoomsThankstoIncomingPowerhouseInfluencers SyossboundeduptheGermanbeautyleaderboardinQ12022,growingby76%quarter-over-quartertocapture$1.1MEMV.Thehaircarebrandowedmuchofitssuccesstotheexpansionofitscreatorcommunity,whichgrewby26%QoQ,swellingto59brandadvocates.Throughoutthequarter,Syossteamedupwithnewadditionstoitscommunity,includingnewpowerhousecreatorsJolineElisa(@jolineelisaonInstagram),AnaJohnson(@anajohnson),andSorayaNaomi(@sorayaeckes),allofwhomrankedamongthebrand’stopfivehighestearners.Collectively,thetriodroveanimpressive$287.3kEMVvia23postshighlightingvariousSyosshaircareproductsinstunninglooks. InItaly,Collistar DominatesShare-of-voicetoGetAhead CollistarboastedimpressivenumbersinQ1,capturingarecord-setting$1.2MEMVthankstoanotablespikeinshare-of-voice.Thebrand’s130%QoQEMVincreasewasspurredbyaparallelriseinmentions,whichsurgedby117%QoQ.NewbrandadvocateswerecrucialtoCollistar’ssuccess,withitsincomingcommunityaccountingfor76%(703mentions)ofallmentions,andcontributing79%($957.6kEMV)ofthebrand’squarterlytotal.AmongCollistar’sincomingcohortwasItalianfashionistaEleonoraZizola(@eleonorabernardizizolaonInstagram),whotoutedtheMilan-basedbodycarebrandinanumberofimpactfulpiecesofcontent,driving $62.3kEMV. InSpain,EstablishedCreatorsBoost Cacharel CacharelmaintaineditsstronggrowthtrajectorythankstooneofthelargestquarterlycommunityexpansionsintheSpanishbeautymarket.Swellingby76%QoQ,Cacharel’scommunityof258creatorshelpedthebrandaccrue $2.4MEMV,anotable33%QoQspike.However,theadditionoftwopowerhousebeautycreators—AndreaMengual(@andreiifluonInstagram)andDruniPerfumerias(@druni_perfumerias)—provedCacheral’smostimpactfulQ1achievement,withthisduocollectivelycontributing$395.3kEMVvia19glam-filledbrandmentions.Anexpansionofthebrand’stierofestablishedcontentcreatorswasalsoafactorinCacharel’ssuccess,driving $251.8kEMV. ©2022TribeDynamicsGlobalBeautyReport|GlobalHighlights|May5,20224 Top10BeautyBrands Q12022UK RankBrandǪ12022EMVǪoǪYoY 1st0CharlotteTilbury$45,634,94821%3% 1 1 1 1 1 3 0 2ndMAC$29,606,9222%-45% 3rdNARS$29,566,241-1%-49% 4thAnastasiaBeverlyHills$27,54

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Global Beauty Report: The Top Beauty Brands of Q1 2022

Global Beauty Report Q1 2022: Key Findings

European Beauty Brands Focus on Influencer Partnerships

Top 10 Beauty Brands in the UK

Community Metrics Highlight

TikTok's Role in Beauty

Notable Brands and Influencers

Summary

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